East Region Field Marketing Lead, Research Solutions

Becton, Dickinson and Company; San Diego (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

Waters is seeking a Field Marketing Manager for the US East Region to drive demand across research customers and accelerate pipeline. You will own activation plans, lead local programs, and collaborate with sales and product marketing to translate GTM strategy into territory actions.

You will manage events, roadshows, webinars, and account-based marketing, coordinating with cross-functional teams and ensuring program efficacy, ROI, and post-event follow-up for extended regional impact.

Qualifications

• Bachelor's degree in life sciences, marketing, business, or related discipline.
• 5+ years of sales, field marketing, field applications, commercial marketing, or related commercial experience in the life sciences industry.
• Experience partnering with Sales to execute territory, account, campaign, event, or launch programs that generate demand and support pipeline growth.

Responsibilities

• Own the East Region field activation plan, priorities, and activation calendar in alignment with US Research Solutions marketing strategies and sales objectives.
• Lead local activation that creates and advances opportunities across research customers, including academic, biopharma, biotechnology, government, and translational research segments.
• Lead execution of East Region events, workshops, webinars, roadshows, and local launch activities, including sales coordination, lead capture, and post-event follow-up.
• Enable Sales to apply approved messaging, playbooks, battlecards, launch tools, and content in customer engagements.
• Capture frontline customer needs, adoption barriers, competitive activity, wins and losses, and translate insights into actionable input for regional planning.

Skills

Communication skills

Project management

Cross-functional collaboration

Strategic thinking

Travel readiness

Education

Bachelor's degree in life sciences, marketing, or business

Tools

CRM

Marketing automation

BI tools

Job description

Waters is seeking a Field Marketing Manager for the US East Region to drive demand across research customers and accelerate pipeline. You will own activation plans, lead local programs, and collaborate with sales and product marketing to translate GTM strategy into territory actions.

You will manage events, roadshows, webinars, and account-based marketing, coordinating with cross-functional teams and ensuring program efficacy, ROI, and post-event follow-up for extended regional impact.