US Research Instruments Marketing Lead: Launch & Growth

BD; San Diego (CA); Presencial; USD 148.000 - 236.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health & Well-being: Medical, dental,

Retirement & Financial Well-being: 401

Work-Life Balance & Family Support: PA

Descripción de la vacante

Waters Corporation seeks a Product Marketing Manager for the US Region to lead the marketing plan and regional go‑to‑market for Research Instruments, including segmentation, launches, and portfolio performance. You will partner across Global Product Marketing, Product Management, US Field Marketing, Sales, Finance, and Operations to drive demand and revenue growth.

You will own launch readiness, pricing inputs, and enablement, while translating global strategy into US value propositions and

Formación

• 5-7+ years of product marketing, commercial marketing, or product management experience in the life sciences industry.
• Professional flow cytometry experience required, with demonstrated knowledge of research instruments, applications, workflows, and customer buying considerations.
• Proven experience leading regional go-to-market strategy and commercialization or launches for complex research instruments or capital equipment.
• Strong commercial and analytical skills, including experience with portfolio performance, forecasting, pricing, funnel metrics, and market insights.
• Excellent communication and cross-functional leadership skills, with the ability to influence in a matrixed organization.
• Bachelor's degree in life sciences, business, marketing, or a related discipline; advanced degree preferred.
• Experience with capital sales cycles, CRM, and business intelligence tools preferred.
• Moderate travel is expected for internal meetings, customer engagements, sales meetings, and industry events.

Responsabilidades

• Own the US marketing plan, priorities, and commercial performance for Research Instruments and associated software.
• Translate global strategy into US segmentation, value propositions, competitive differentiation, and go-to-market plans.
• Identify customer needs, adoption barriers, portfolio mix opportunities, and growth priorities.
• Provide structured US input to Global Product Marketing and Product Management on roadmap, messaging/claims, and regional demand and forecast assumptions.
• Lead regional commercialization of new instruments, configurations, software, accessories, and lifecycle initiatives.
• Own launch readiness, target segments, forecast assumptions, pricing inputs, sales enablement, demand objectives, and post-launch performance tracking.
• Partner with Marketing Operations and Field Marketing to convert launch strategy into campaigns, events, and account activation.
• Monitor launch adoption, diagnose performance gaps, and lead corrective actions.
• Lead portfolio analysis for annual operating plan, regional business reviews, and quarterly projections.
• Analyze revenue, growth, portfolio mix, funnel health, conversion, price realization, and competitive dynamics; identify risks, upside, and actions.
• Develop regional pricing recommendations, promotions, commercial offers, and customer business cases in partnership with Pricing, Finance, and Sales Leadership.
• Provide strategic support for major opportunities, including value framing and product guidance.
• Define target audiences and demand priorities; maintain accountability for portfolio funnel health.
• Adapt global launch materials, sales playbooks, competitive tools, and training for US customer needs, buying processes, and competitive dynamics; identify and close regional enablement gaps.
• Partner with Field Applications to translate workflows and customer outcomes into credible use‑case messaging and demo stories.
• Lead regional voice‑of‑customer, KOL, competitive, and win/loss programs; translate insights into positioning, launch, portfolio, and roadmap recommendations.
• Identify and develop early‑adopter, evaluation, and reference sites in partnership with Sales and Field Applications; convert customer experience into testimonials, application evidence, and peer advocacy.
• Serve as the US Research Instruments marketing subject‑matter expert in sales, customer, and leadership forums.
• Build effective feedback loops across Sales, Field Applications, Field Marketing, Marcom, and global teams.

Conocimientos

Product marketing

Commercial marketing

Product management

Flow cytometry

Go-to-market strategy

Forecasting

Pricing

Cross-functional leadership

Communication

Educación

Bachelor's degree

Advanced degree preferred

Herramientas

CRM

Business intelligence tools

Descripción del empleo

Waters Corporation seeks a Product Marketing Manager for the US Region to lead the marketing plan and regional go‑to‑market for Research Instruments, including segmentation, launches, and portfolio performance. You will partner across Global Product Marketing, Product Management, US Field Marketing, Sales, Finance, and Operations to drive demand and revenue growth.

You will own launch readiness, pricing inputs, and enablement, while translating global strategy into US value propositions and