West Field Marketing Lead for ABM & Pipeline Growth

AHEAD; Phoenix (AZ); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Paid holidays

Paid time off

Parental leave

Caregiver leave

Job summary

AHEAD is seeking a Senior Field Marketing Manager for the West Region in the United States. You will lead integrated field and regional marketing efforts to raise brand awareness and drive pipeline growth across target accounts and industries.

You will design executive engagement programs, coordinate with sales and product marketing, and manage regional demand generation initiatives. A successful candidate travels up to 40% and reports to the Sr. Director of Experience Marketing.

Qualifications

• Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs.
• Strong knowledge of account-based marketing (ABM) strategies and execution.
• Demonstrated expertise in both project management and event execution.
• Familiarity with marketing automation and CRM platforms, ideally including Marketo, Salesforce, and Demandbase.
• Highly analytical, with a passion for using data to drive decisions and optimize performance.
• Excellent written and verbal communication skills.
• Strong organizational skills, attention to detail, and the ability to manage time effectively across competing priorities.
• Willingness to travel up to 40% as needed to support business and client needs.

Responsibilities

• Develop and execute integrated field and regional marketing strategies tailored to the West Region, driving brand awareness, pipeline growth, and customer engagement across target accounts and industries.
• Design and activate executive engagement programs, including CxO-level experiences and high-touch events that deepen relationships with strategic customers and prospects.
• Lead the planning, execution, and optimization of regional demand generation and pipeline acceleration initiatives, aligned with both corporate and field priorities.
• Partner closely with sales, product marketing, demand generation, and GTM teams to ensure cross-functional alignment on messaging, campaign strategy, and audience targeting.
• Build and sustain strong relationships with GTM and technology partners to support brand consistency and deliver impactful co-marketing and partner programs across the region.
• Drive and execute account-based marketing (ABM) strategies focused on high-value accounts, tailoring campaigns and events to accelerate sales cycles and increase engagement.
• Manage and analyze campaign performance, KPIs, and ROI, using data and analytics to continually optimize programs and report impact to sales and marketing leadership.
• Ensure clear and consistent communication with the regional sales team, educating on upcoming programs, assets, and global-to-local campaign activation opportunities.
• Collaborate with national and global teams to scale successful programs across markets and ensure regional participation in corporate campaigns.
• Lead the planning and flawless execution of high-touch regional events, customer roundtables, and partner activations-while also supporting key national initiatives led by the Experience Marketing team.
• Oversee and manage the West Region marketing budget, ensuring high-impact use of resources that deliver measurable business results.
• Serve as a brand ambassador at industry conferences, executive forums, and customer engagements, strengthening AHEAD's presence and visibility in the West.

Skills

ROI-focused marketing

ABM strategies

Project management

Event execution

Marketing automation

CRM platforms

Data-driven decisions

Communication skills

Organization & detail

Travel 40%

Job description

AHEAD is seeking a Senior Field Marketing Manager for the West Region in the United States. You will lead integrated field and regional marketing efforts to raise brand awareness and drive pipeline growth across target accounts and industries.

You will design executive engagement programs, coordinate with sales and product marketing, and manage regional demand generation initiatives. A successful candidate travels up to 40% and reports to the Sr. Director of Experience Marketing.