West Coast Regional Marketing Lead — Remote & AI-Powered

Grafana

Northern (KY)

Hybrid

USD 123,000 - 147,000

Full time

14 days+

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Job summary

Grafana Labs is seeking a Regional Marketing Manager (West Coast, Remote) to lead and optimize marketing programs across regions. You will own end-to-end programs, collaborate with Sales and SDR teams, and drive outcomes with data-driven decisions.

You will leverage AI to create scalable processes, manage budgets, and report on performance, while traveling up to ~40% to engage with partners and events. This role is fully remote, with a West Coast focus and strong emphasis on cross-functional

Qualifications

Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
Independently manage day-to-day decisions, proactively address risks, and escalte issues when appropriate.
Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling.
Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices.
Analyze program performance and translate data into actionable insights and recommendations.
Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.
Provide guidance and support to Associates, contractors, and other team members on shared initiatives.
Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth.

Responsibilities

Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate.
Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
Analyze program performance and translate data into actionable insights and recommendations.
Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.