Website Growth & Experience Lead

Salt Security; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Salt Security is seeking a Website Manager to own the digital front door and shape how customers discover, understand, and engage with our brand. You will blend strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline.

You’ll collaborate with Product Marketing, Demand Gen, and Sales to ensure the web experience aligns with Salt’s messaging and GTM motions, while optimizing SEO, AI-powered discovery, and conversion paths across the funnel.

Qualifications

• Define the structure, journey logic, and standards across the Salt website for persona-based buyers.
• Own how pages convert and engage; run ongoing testing and optimize the funnel from awareness to trial sign-ups.
• Own how Salt is found with technical SEO, structured data, and AI-driven discovery.
• Collaborate with developers and designers to turn the roadmap into tangible builds tied to business goals.
• Partner with Product Marketing, Demand Gen, and Sales to align web with campaigns and GTM motions.
• Define KPIs, build dashboards, and report on web performance and pipeline impact.

Responsibilities

• Develop and execute the Salt website roadmap.
• Lead cross-functional partnerships to align web experiences with campaigns.
• Guide content and UX to drive demo requests and trials.
• Monitor analytics and optimize pages for engagement and conversion.
• Support SEO and discovery initiatives across search and AI-powered discovery.
• Translate business goals into clear technical and design requirements.

Skills

Web strategy

Conversion optimization

Cross-functional collaboration

Data-driven mindset

Buyer journey knowledge

Strategic web marketing

Tools

Webflow

A/B testing tools

Microsoft Clarity

Profound

SEMrush

Screaming Frog

Google Tag Manager

Job description

Salt Security is seeking a Website Manager to own the digital front door and shape how customers discover, understand, and engage with our brand. You will blend strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline.

You’ll collaborate with Product Marketing, Demand Gen, and Sales to ensure the web experience aligns with Salt’s messaging and GTM motions, while optimizing SEO, AI-powered discovery, and conversion paths across the funnel.