Web Experience Growth Lead — UX, Content & Conversions

Shield; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Shield AI is seeking a Growth Marketing Manager, Web Experience to own the digital user experience and content journeys for key audiences. You will maintain, update, and enhance existing pages and build new web experiences in collaboration with our web agency and internal stakeholders.

You will translate campaign, product, recruiting, and communications goals into compelling web experiences, using WordPress to create, edit, QA, and publish content.

Qualifications

• 4+ years of experience in web experience, digital experience, web production, UX/content strategy, or a related field.
• Basic understanding of HTML, CSS, design systems, or front-end development workflows.
• Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.
• Comfort working with AI-enabled tools for design, content, prototyping, development, or workflow acceleration.
• Hands-on experience managing and publishing content in WordPress or a comparable CMS.
• Strong UX judgment with the ability to structure clear, intuitive digital journeys for multiple audience personas.
• Experience building, maintaining, and improving website pages in partnership with designers, developers, agencies, and internal stakeholders.
• Strong understanding of web content best practices, page hierarchy, SEO fundamentals, accessibility, and conversion optimization.
• Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.
• Strong writing, editing, and content organization skills.

Responsibilities

• Own UX and content journeys across Shield AI for key audiences, including customers, partners, policymakers, recruits, media, and industry stakeholders.
• Maintain, update, and improve existing website pages to ensure content accuracy, strong UX, and alignment with business priorities.
• Build new web pages and digital experiences in partnership with our web agency and internal stakeholders.
• Translate campaign, product, recruiting, and communications goals into clear, effective web experiences.
• Use WordPress to create, edit, QA, and publish website content.
• Partner with Product Marketing, Communications, Creative, Recruiting, and business stakeholders to develop web content and page structures.
• Apply strong UX judgment to improve navigation, page flow, content hierarchy, conversion paths, and audience engagement.
• Use AI-enabled design and development workflows to accelerate ideation, prototyping, page production, and content refinement.
• Coordinate with agency partners on web design, development, maintenance, SEO, analytics, and technical improvements.
• Monitor web performance and user behavior to identify opportunities for content, UX, and conversion improvements.
• Ensure website updates meet brand, quality, accessibility, and performance standards.

Skills

Web experience

Digital experience

UX/content strategy

HTML/CSS basics

Project management

AI-enabled tools

WordPress

Content publishing

SEO fundamentals

Accessibility best practices

Tools

WordPress

Job description

Shield AI is seeking a Growth Marketing Manager, Web Experience to own the digital user experience and content journeys for key audiences. You will maintain, update, and enhance existing pages and build new web experiences in collaboration with our web agency and internal stakeholders.

You will translate campaign, product, recruiting, and communications goals into compelling web experiences, using WordPress to create, edit, QA, and publish content.