Website Manager

Salt Security; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Salt Security is seeking a Website Manager to own the digital front door and shape how customers discover, understand, and engage with our brand. You will blend strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline.

You’ll collaborate with Product Marketing, Demand Gen, and Sales to ensure the web experience aligns with Salt’s messaging and GTM motions, while optimizing SEO, AI-powered discovery, and conversion paths across the funnel.

Qualifications

• Define the structure, journey logic, and standards across the Salt website for persona-based buyers.
• Own how pages convert and engage; run ongoing testing and optimize the funnel from awareness to trial sign-ups.
• Own how Salt is found with technical SEO, structured data, and AI-driven discovery.
• Collaborate with developers and designers to turn the roadmap into tangible builds tied to business goals.
• Partner with Product Marketing, Demand Gen, and Sales to align web with campaigns and GTM motions.
• Define KPIs, build dashboards, and report on web performance and pipeline impact.

Responsibilities

• Develop and execute the Salt website roadmap.
• Lead cross-functional partnerships to align web experiences with campaigns.
• Guide content and UX to drive demo requests and trials.
• Monitor analytics and optimize pages for engagement and conversion.
• Support SEO and discovery initiatives across search and AI-powered discovery.
• Translate business goals into clear technical and design requirements.

Skills

Web strategy

Conversion optimization

Cross-functional collaboration

Data-driven mindset

Buyer journey knowledge

Strategic web marketing

Tools

Webflow

A/B testing tools

Microsoft Clarity

Profound

SEMrush

Screaming Frog

Google Tag Manager

Job description

About Salt Security

Salt Security is the leader in agentic and API security, protecting the world’s most innovative enterprises from AI agent and API attacks. Agentic security is the practice of discovering and governing the relationships between LLMs, MCP servers, and the APIs that let AI agents take action. The Salt Security Agentic Security Platform secures the full agentic ecosystem, discovering all agents, MCP connections, and APIs, stopping attacks in real time, and eliminating vulnerabilities before they reach production. Salt Security was founded in 2016 and is backed by Sequoia Capital, S Capital, Tenaya Capital, Salesforce Ventures, Advent International, and other leading investors. For more information, visit salt.security.

At Salt, we’re passionate about what we do. We work as a team and embrace new ideas, wherever they come from. We also enjoy all the benefits of a startup environment, including quickly seeing the results of your work, making an outsized impact on our company, and solving diverse challenges.

About the role:

We’re looking for a Website Manager to take ownership of Salt Security’s digital front door and help shape how customers discover, understand, and engage with our brand. You’ll combine strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline, while helping Salt stand out across search, AI-powered discovery, and the evolving digital landscape. If you love turning websites into growth engines and thrive in a fast-moving, collaborative environment, we’d love to meet you.

Requirements

• Web experience strategy. Define the structure, journey logic, and standards across the Salt website, mapping experiences to distinct personas and buyer-journey stages, from discovery through evaluation to decision. This includes security architects, AppSec engineers, and CISOs navigating a complex, high-consideration purchase.
• Conversion and engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths across the funnel, from awareness content to demo requests and trial sign-ups.
• Search and answer visibility (SEO/AEO/GEO). Own how Salt gets found across traditional search, answer engines, and AI-driven discovery. This means technical SEO, structured data, direct-answer placements, and ensuring Salt’s narrative is accurately represented in LLM-powered search.
• Web development and design collaboration. Partner with developers and designers to execute the website roadmap, providing clear requirements, creative briefs, and project context to move work forward efficiently and keep every build tied to business objectives.
• Cross-functional alignment. Partner closely with Product Marketing, Demand Gen, and Sales to align the web experience with Salt’s messaging, campaigns, and go-to-market motions.
• Measurement and reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel and giving stakeholders a clear view of what the website is actually contributing.

Experience

• 2-3+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes.
• A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences.
• Proven experience directing or briefing development and design teams (in-house or agency).
• A track record of cross-functional partnership and communication.
• Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4).
• Fluency with the modern web marketing stack: CMS platform (Webflow), A/B testing tools (Keak, Microsoft Clarity), SEO/AEO tooling (Profound, SEMrush, Screaming Frog), and tag/analytics management (Google Tag Manager).
• Ability to translate business goals into clear technical and design requirements.
• A data-driven mindset paired with strong cross-functional communication.