Digital Experience & Growth Manager

Salt Security; Town of Texas (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Salt Security is seeking a Website Manager to own the digital front door and shape how customers discover, understand, and engage with our brand. You will blend strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline across traditional and AI-powered discovery.

You will partner with Product Marketing, Demand Gen, and Sales to ensure the site reflects Salt's messaging while delivering measurable impact on demand and revenue.

Qualifications

• Define the site structure, journeys, and standards for Salt's website across personas and stages.
• Own conversion and engagement with ongoing A/B and multivariate testing and funnel optimization.
• Drive visibility through SEO/AEO/GEO and AI-driven discovery with technical SEO and structured data.
• Partner with developers and designers to deliver on the website roadmap aligned to business goals.
• Collaborate with Product Marketing, Demand Gen, and Sales to harmonize messaging and campaigns.
• Define KPIs, build dashboards, and report web performance tied to pipeline and revenue.

Responsibilities

• Own the Salt website strategy and performance across the buyer journey.
• Lead or brief development and design teams with clear requirements and timelines.
• Own testing programs (A/B, multivariate) and optimize conversion paths.
• Improve search presence and AI-driven discovery for better brand visibility.
• Collaborate with cross-functional teams to ensure alignment with GTM motions.
• Provide dashboards and insights showing website impact on pipeline.

Skills

Web experience strategy

Conversion & engagement

SEO/AEO/GEO

Web development collaboration

Cross-functional alignment

Measurement & reporting

Tools

Webflow

Keak

Microsoft Clarity

Profound

SEMrush

Screaming Frog

Google Tag Manager

GA4

Job description

Salt Security is seeking a Website Manager to own the digital front door and shape how customers discover, understand, and engage with our brand. You will blend strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline across traditional and AI-powered discovery.

You will partner with Product Marketing, Demand Gen, and Sales to ensure the site reflects Salt's messaging while delivering measurable impact on demand and revenue.