Website Manager

Salt Security; Town of Texas (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Salt Security is seeking a Website Manager to own the digital front door and shape how customers discover, understand, and engage with our brand. You will blend strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline across traditional and AI-powered discovery.

You will partner with Product Marketing, Demand Gen, and Sales to ensure the site reflects Salt's messaging while delivering measurable impact on demand and revenue.

Qualifications

• Define the site structure, journeys, and standards for Salt's website across personas and stages.
• Own conversion and engagement with ongoing A/B and multivariate testing and funnel optimization.
• Drive visibility through SEO/AEO/GEO and AI-driven discovery with technical SEO and structured data.
• Partner with developers and designers to deliver on the website roadmap aligned to business goals.
• Collaborate with Product Marketing, Demand Gen, and Sales to harmonize messaging and campaigns.
• Define KPIs, build dashboards, and report web performance tied to pipeline and revenue.

Responsibilities

• Own the Salt website strategy and performance across the buyer journey.
• Lead or brief development and design teams with clear requirements and timelines.
• Own testing programs (A/B, multivariate) and optimize conversion paths.
• Improve search presence and AI-driven discovery for better brand visibility.
• Collaborate with cross-functional teams to ensure alignment with GTM motions.
• Provide dashboards and insights showing website impact on pipeline.

Skills

Web experience strategy

Conversion & engagement

SEO/AEO/GEO

Web development collaboration

Cross-functional alignment

Measurement & reporting

Tools

Webflow

Keak

Microsoft Clarity

Profound

SEMrush

Screaming Frog

Google Tag Manager

GA4

Job description

Salt Security is the leader in agentic and API security, protecting the world's most innovative enterprises from AI agent and API attacks. Agentic security is the practice of discovering and governing the relationships between LLMs, MCP servers, and the APIs that let AI agents take action. The Salt Security Agentic Security Platform secures the full agentic ecosystem, discovering all agents, MCP connections, and APIs, stopping attacks in real time, and eliminating vulnerabilities before they reach production. Salt Security was founded in 2016 and is backed by Sequoia Capital, S Capital, Tenaya Capital, Salesforce Ventures, Advent International, and other leading investors. For more information, visit salt.security.

About the role:

We’re looking for a Website Manager to take ownership of Salt Security’s digital front door and help shape how customers discover, understand, and engage with our brand. You’ll combine strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline, while helping Salt stand out across search, AI-powered discovery, and the evolving digital landscape. If you love turning websites into growth engines and thrive in a fast-moving, collaborative environment, we’d love to meet you.

Requirements

• Web experience strategy. Define the structure, journey logic, and standards across the Salt website, mapping experiences to distinct personas and buyer-journey stages, from discovery through evaluation to decision. This includes security architects, AppSec engineers, and CISOs navigating a complex, high-consideration purchase.
• Conversion and engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths across the funnel, from awareness content to demo requests and trial sign-ups.
• Search and answer visibility (SEO/AEO/GEO). Own how Salt gets found across traditional search, answer engines, and AI-driven discovery. This means technical SEO, structured data, direct-answer placements, and ensuring Salt's narrative is accurately represented in LLM-powered search.
• Web development and design collaboration. Partner with developers and designers to execute the website roadmap, providing clear requirements, creative briefs, and project context to move work forward efficiently and keep every build tied to business objectives.
• Cross-functional alignment. Partner closely with Product Marketing, Demand Gen, and Sales to align the web experience with Salt's messaging, campaigns, and go-to-market motions.
• Measurement and reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel and giving stakeholders a clear view of what the website is actually contributing.

Experience

• 2-3+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes.
• A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences.
• Proven experience directing or briefing development and design teams (in-house or agency).
• A track record of cross-functional partnership and communication.
• Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4).
• Fluency with the modern web marketing stack: CMS platform (Webflow), A/B testing tools (Keak, Microsoft Clarity), SEO/AEO tooling (Profound, SEMrush, Screaming Frog), and tag/analytics management (Google Tag Manager).
• Ability to translate business goals into clear technical and design requirements.
• A data-driven mindset paired with strong cross-functional communication.