Web Traffic Strategy PM — Brand Ads Monetization

TikTok

San Jose (CA)

On-site

USD 151,000 - 295,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok is seeking a Web Traffic Strategy Product Manager for Brand Ads within the Global Monetization Product and Technology group. You will own delivery strategy for Brand Search Web Traffic ads, shape keyword strategy, and collaborate with cross-functional teams to drive growth and revenue.

The ideal candidate has 2+ years in internet commercialization, understands ads delivery and optimization, and can translate advertiser needs into scalable solutions while aligning with brand experiences

Qualifications

2+ years of experience in internet commercialization products or related field.
Experience in ads strategy, Search Ads, or ads delivery platforms preferred.
Strong data analysis and ability to derive insights from data.
Excellent cross-functional communication and execution capabilities.

Responsibilities

Own delivery strategy and tool development for Brand Search Web Traffic ads products.
Optimize traffic and monetization strategies to improve advertiser ROI.
Collaborate with R&D, algorithms, operations, sales, and other teams to deliver projects and drive growth.