Lead Product Manager, Web Ads & Travel E-Commerce

TikTok Inc.; San Jose (CA); On-site; USD 228,000 - 462,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with match

Parental leave

Disability insurance

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok Inc. is seeking a Product Leader to define and drive the vision, strategy, and execution of innovative advertising products for web advertisers and travel/entertainment clients.

You will own outcomes, lead diverse teams, and partner with executives to align investments with market opportunities. The role emphasizes scalable ML-powered ad solutions, cross-functional leadership, and a global approach with English and Mandarin communication.

Qualifications

• Bachelor’s degree in a technical field.
• 5+ years in product management for advertising tech.
• Experience defining vision and strategy for large-scale ad products.
• Deep knowledge of digital advertising, targeting, attribution, and measurement.
• Fluency in English and Mandarin for global collaboration.

Responsibilities

• Define long-term product vision and roadmap for Web Ads and Open-Loop E‑Commerce.
• Own business outcomes including revenue growth and platform adoption.
• Lead and mentor product teams with a focus on innovation and accountability.
• Partner with executives to align investments with objectives.
• Drive ML-powered ad products to improve ROAS and advertiser performance.

Skills

Product management

Advertising technology

Cross-functional leadership

Machine learning in ads

Global collaboration

English and Mandarin fluency

Education

Bachelor's degree in Computer Science, Engineering, Mathematics, Statistics, or related technical field

Job description

TikTok Inc. is seeking a Product Leader to define and drive the vision, strategy, and execution of innovative advertising products for web advertisers and travel/entertainment clients.

You will own outcomes, lead diverse teams, and partner with executives to align investments with market opportunities. The role emphasizes scalable ML-powered ad solutions, cross-functional leadership, and a global approach with English and Mandarin communication.