Web Traffic Strategy Product Manager, Brand Ads - Global Monetization Product and Technology

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok is seeking a Web Traffic Strategy Product Manager for Brand Ads within the Global Monetization Product and Technology group. You will own delivery strategy for Brand Search Web Traffic ads, shape keyword strategy, and collaborate with cross-functional teams to drive growth and revenue.

The ideal candidate has 2+ years in internet commercialization, understands ads delivery and optimization, and can translate advertiser needs into scalable solutions while aligning with brand experiences

Qualifications

• 2+ years of experience in internet commercialization products or related field.
• Experience in ads strategy, Search Ads, or ads delivery platforms preferred.
• Strong data analysis and ability to derive insights from data.
• Excellent cross-functional communication and execution capabilities.

Responsibilities

• Own delivery strategy and tool development for Brand Search Web Traffic ads products.
• Optimize traffic and monetization strategies to improve advertiser ROI.
• Collaborate with R&D, algorithms, operations, sales, and other teams to deliver projects and drive growth.

Skills

Ads strategy & monetization

Data analysis & problem solving

Cross-functional collaboration

Search Ads mechanisms understanding

Education

Bachelor's degree or higher

Job description

Web Traffic Strategy Product Manager, Brand Ads - Global Monetization Product and Technology

Location:

San Jose

Employment Type:

Regular

Job Code:

A156531

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The Brand Innovation team helps businesses achieve their branding goals with flexibility, efficiency, and creativity, bringing TikTok's most compelling user experiences into branding work. Our challenge is translating advertisers' diverse and evolving brand objectives into creative, scalable solutions that fit naturally within TikTok's user experience. We balance advertiser flexibility and efficiency against engaging, high-quality experiences, where brand outcomes and user trust both depend on getting it right. You will shape how leading brands connect with global audiences, redefining brand advertising through creativity and innovation. Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem. The TikTok Brand Ads team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

Responsibilities

• Campaign Strategy Optimization: Own delivery strategy and tool development for Brand Search Web Traffic ads products, including keyword strategy, creative optimization, bidding, and budget management, continuously improving ad performance and commercial revenue.
• Traffic and Ads Strategy Optimization: Own search ads traffic strategy and ad format optimization. Improve traffic monetization efficiency and advertiser ROI based on user search intent, traffic distribution mechanisms, and ad performance.
• Product Planning and Delivery: Develop product plans and iteration strategies based on business data, customer needs, and industry trends. Work with R&D, algorithm, operations, sales, and other teams to deliver projects, and be accountable for business growth and product performance.

Qualifications

Minimum Qualifications

• Bachelor’s degree or above, with 2+ years of experience in internet commercialization products. Experience in ads strategy, Search Ads, or ads delivery platforms is preferred.
• Strong data analysis, logical thinking, and business understanding. Able to identify problems through data insights, develop product optimization plans, and drive execution.
• Familiarity with basic internet advertising mechanisms, with an understanding of ad delivery, traffic distribution, bidding optimization, or ad performance improvement.
• Strong cross-functional communication, project management, and execution capabilities. Able to think independently and drive results in complex business environments.

Preferred Qualifications

• Product experience with major advertising platforms such as Google, Meta, or TikTok, or experience related to Search Ads.
• Familiarity with core Search Ads mechanisms such as keyword matching, search intent understanding, ad auctions, and traffic distribution.
• Experience in ad performance optimization, commercialization strategy, or machine-learning-driven ads products.

Job Information

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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