Senior Ads Platform PM - Commerce & Performance Growth

TikTok Inc.; San Jose (CA); On-site; USD 186,000 - 295,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Parental leave

Disability coverage

Paid holidays

Job summary

TikTok Inc. is seeking an experienced Product Manager for the Global Monetization Product and Technology-Ads Interface and Platform-Product team to develop ads platform products that streamline the ad creation process and improve the overall user journey in TikTok Ads Manager, supporting both Commerce and Non-Commerce performance ads.

This role requires collaboration with cross-functional teams, leveraging research and data analytics to drive growth, and tracking key metrics to iteratively

Qualifications

• 3+ years as Product Manager leading full product cycles.
• Experience building and launching ad interfaces or platform products.
• Strong analytical skills using data to guide decisions.
• Cross-functional collaboration with engineering, design, data science, and other teams.
• Excellent communication to technical and non-technical stakeholders.

Responsibilities

• Lead development and optimization of TikTok Ads Manager features for Commerce or Non-Commerce performance ads.
• Prioritize features to improve usability and performance of the platform.
• Collaborate with cross-functional teams to define product strategies and objectives.
• Use customer feedback and analytics to identify opportunities for growth.
• Track key product metrics to drive iterative improvements in the ads platform.

Skills

BA/BS degree

3+ years PM experience

Ad interfaces / platform products

Online advertising ecosystem

Data-driven decisions

Cross-functional collaboration

Excellent communication

Education

BA/BS degree

Job description

TikTok Inc. is seeking an experienced Product Manager for the Global Monetization Product and Technology-Ads Interface and Platform-Product team to develop ads platform products that streamline the ad creation process and improve the overall user journey in TikTok Ads Manager, supporting both Commerce and Non-Commerce performance ads.

This role requires collaboration with cross-functional teams, leveraging research and data analytics to drive growth, and tracking key metrics to iteratively