Brand Ads PMM - GTM & Growth Leader

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Paid time off

Job summary

TikTok is seeking a Product Marketing Manager for Branding (Ads) within GBS, located in San Jose. You will lead GTM and adoption strategies for NA brand advertising products, developing compelling advertiser narratives and enablement assets to accelerate revenue growth.

You will partner with Sales, Global Product Marketing, and cross-functional teams to coordinate launches, manage alpha/beta programs, and shape product roadmaps based on advertiser feedback and market needs.

Qualifications

• 5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company.
• Strong understanding of brand advertising and upper-funnel products.
• Experience translating technical product capabilities into seller-facing narratives.

Responsibilities

• Own GTM execution for brand advertising products across the NA market, including launch strategy and advertiser narratives.
• Build and maintain sales enablement assets for advertiser conversations.
• Collaborate with sales leaders to drive product adoption across key accounts and verticals.
• Manage alpha and beta programs for new branding products and synthesize results into roadmaps.
• Represent NA advertiser needs to global product teams and align on roadmap signals.
• Monitor product adoption and revenue across priority accounts with actionable recommendations.
• Run product training sessions for GBS teams on new capabilities and pitches.
• Develop vertical-specific strategies for brand advertisers and messaging.
• Coordinate with Global Product Marketing, Direct Sales, and Agency teams for scalable launches.

Skills

Product marketing

GTM strategy

Sales enablement

Advertiser storytelling

Analytical mindset

Communication skills

Multi-tasking

Job description

TikTok is seeking a Product Marketing Manager for Branding (Ads) within GBS, located in San Jose. You will lead GTM and adoption strategies for NA brand advertising products, developing compelling advertiser narratives and enablement assets to accelerate revenue growth.

You will partner with Sales, Global Product Marketing, and cross-functional teams to coordinate launches, manage alpha/beta programs, and shape product roadmaps based on advertiser feedback and market needs.