Global Product Marketing Lead, Search Ads Strategy

TikTok; New York (NY); In loco; USD 159.000 - 384.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

401(k) with company match

Paid parental leave

Paid time off

Descrizione del lavoro

TikTok is seeking a Product Marketing Manager for Search Ads to shape the go-to-market strategy across regions. You will partner with the product team and regional teams to identify gaps and align monetization with user-side needs, influencing the organic search roadmap.

You will work with the Search Ads and Shop Ads teams to develop strategies, align stakeholders, and drive product adoption while assessing market trends and competition.

Competenze

• Experience in consulting or project management.
• Experience in product marketing or product management in the tech industry.
• Comfort with ambiguity and using a data-driven approach to establish strategy and priorities.
• Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning.
• Bachelor's degree or higher in a relevant field.

Mansioni

• Define go-to-market strategy for TikTok's Search Ads across regions.
• Collaborate with product, regional teams, sales, and stakeholders to prioritize solutions.
• Bridge monetization and user-side teams to align advertiser needs with roadmap.
• Analyze market trends and competitive landscape to inform product positioning.
• Lead cross-functional execution to ensure flawless implementation of GTM plans.
• Communicate value propositions and develop collateral and packaging.

Conoscenze

Consulting experience

Product marketing/management

Data-driven strategy

Global product launches

Formazione

BA/BS degree

Descrizione del lavoro

TikTok is seeking a Product Marketing Manager for Search Ads to shape the go-to-market strategy across regions. You will partner with the product team and regional teams to identify gaps and align monetization with user-side needs, influencing the organic search roadmap.

You will work with the Search Ads and Shop Ads teams to develop strategies, align stakeholders, and drive product adoption while assessing market trends and competition.