Web Product Designer - Growth & Conversion Specialist

Design Better Podcast; Los Angeles (CA); Hybrid; USD 180,000 - 235,000; Full time

Benefits offered by this job

Internal equity

401k match

Health benefits

PTO

Parental leave

Emotional health resources

Job summary

HeyGen is hiring a Web Product Designer to own the marketing site end to end, from concept to production-ready specs. You will work with Growth, Marketing, and Web Engineering to build pages that convert and scale the product storytelling.

This role blends product design with growth experimentation, requiring a data-driven mindset, A/B testing, and a mobile-first approach. You will push production-ready pages using AI-assisted tools and help shape the design system across the site.

Qualifications

• 3+ years designing and shipping modern software and web experiences.
• Experience designing marketing sites in production that had to perform, with a clear understanding of the difference between a page that looks good and a page that converts.
• Experience as a product designer, embedded with PMs and engineers, shipping features and living with the consequences.
• Proven track record of designing for metrics-driven outcomes, fluent in A/B testing, conversion rate, activation, retention, and top-of-funnel versus bottom-of-funnel.
• Experience in visual design, with typography, layout, color, and motion, bringing a blank canvas to a point of view.
• Strong systems thinking, building components and patterns rather than one-off pages.
• Fluency in AI-assisted design (Claude Code, Codex or equivalents) and producing production-grade output.
• Mobile and responsive design as second nature.
• Clear communication and openness to data-driven changes.
• Open-minded, self-driven, learner, staying on the industry edge.

Responsibilities

• End-to-End Web Design: design marketing site from concept to production-ready spec (Homepage, product pages, pricing, landing pages, templates, SEO, signup handoff).
• Growth Partnership: partner with Growth, Marketing, and Web Engineering as a true product partner.
• Experimentation: design and ship A/B tests and landing page variants; define success metrics and carry learnings forward.
• Conversion and Activation: improve top-of-funnel conversion and transition into the product (signup, first-run, activation).
• Concept and Storytelling: create high-quality concept work, bold hero moments, motion and storytelling.
• Mobile-First and Responsive: ensure mobile-first and responsive design.
• Build with AI: use Claude Code, Codex or equivalents to prototype in code and push production-grade output.
• Design Systems and Consistency: maintain and extend design system for fast, quality pages

Skills

Marketing site design

Product designer mindset

A/B testing

Conversion optimization

Systems thinking

AI-assisted design

Mobile-first design

Cross-functional collaboration

Data-driven

Clear communication

Tools

Claude Code

Codex

Job description

HeyGen is hiring a Web Product Designer to own the marketing site end to end, from concept to production-ready specs. You will work with Growth, Marketing, and Web Engineering to build pages that convert and scale the product storytelling.

This role blends product design with growth experimentation, requiring a data-driven mindset, A/B testing, and a mobile-first approach. You will push production-ready pages using AI-assisted tools and help shape the design system across the site.