Product Designer - Web . HeyGen

Design Better Podcast; Los Angeles (CA); Hybride; USD 180 000 - 235 000; Plein temps

Avantages offerts par ce poste

Internal equity

401k match

Health benefits

PTO

Parental leave

Emotional health resources

Résumé du poste

HeyGen is hiring a Web Product Designer to own the marketing site end to end, from concept to production-ready specs. You will work with Growth, Marketing, and Web Engineering to build pages that convert and scale the product storytelling.

This role blends product design with growth experimentation, requiring a data-driven mindset, A/B testing, and a mobile-first approach. You will push production-ready pages using AI-assisted tools and help shape the design system across the site.

Qualifications

• 3+ years designing and shipping modern software and web experiences.
• Experience designing marketing sites in production that had to perform, with a clear understanding of the difference between a page that looks good and a page that converts.
• Experience as a product designer, embedded with PMs and engineers, shipping features and living with the consequences.
• Proven track record of designing for metrics-driven outcomes, fluent in A/B testing, conversion rate, activation, retention, and top-of-funnel versus bottom-of-funnel.
• Experience in visual design, with typography, layout, color, and motion, bringing a blank canvas to a point of view.
• Strong systems thinking, building components and patterns rather than one-off pages.
• Fluency in AI-assisted design (Claude Code, Codex or equivalents) and producing production-grade output.
• Mobile and responsive design as second nature.
• Clear communication and openness to data-driven changes.
• Open-minded, self-driven, learner, staying on the industry edge.

Responsabilités

• End-to-End Web Design: design marketing site from concept to production-ready spec (Homepage, product pages, pricing, landing pages, templates, SEO, signup handoff).
• Growth Partnership: partner with Growth, Marketing, and Web Engineering as a true product partner.
• Experimentation: design and ship A/B tests and landing page variants; define success metrics and carry learnings forward.
• Conversion and Activation: improve top-of-funnel conversion and transition into the product (signup, first-run, activation).
• Concept and Storytelling: create high-quality concept work, bold hero moments, motion and storytelling.
• Mobile-First and Responsive: ensure mobile-first and responsive design.
• Build with AI: use Claude Code, Codex or equivalents to prototype in code and push production-grade output.
• Design Systems and Consistency: maintain and extend design system for fast, quality pages

Connaissances

Marketing site design

Product designer mindset

A/B testing

Conversion optimization

Systems thinking

AI-assisted design

Mobile-first design

Cross-functional collaboration

Data-driven

Clear communication

Outils

Claude Code

Codex

Description du poste

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.

About The Role

HeyGen's marketing site is the first thing most people see of the product, and one of the highest-leverage growth surfaces we have. Every landing page, pricing page, and signup flow either turns curiosity into an activated user or loses them. We're hiring a Web Product Designer to own that surface end to end.

This is a marketing-site role first, but not a brand or visual design role. We want someone who has done this work and has worked as a product designer, someone who thinks in funnels, ships experiments, reads the data, and iterates.

Highlights

• Own HeyGen's marketing surface end to end, working directly with Growth, Marketing, and Web Engineering
• Join an elite design team with emphasis on ownership, speed and impact, where you decide what gets tested and not just how it looks
• Ship to a site with enough traffic that a hypothesis gets answered in days, and build in code with AI as a core part of the workflow

Responsibilities

• End-to-End Web Design: Own the design of HeyGen's marketing site from concept to production-ready spec. Homepage, product and feature pages, pricing, campaign landing pages, templates, SEO pages, and the handoff into signup and onboarding.
• Growth Partnership: Partner closely with Growth, Marketing, and Web Engineering as a true product partner rather than a ticket-taker. Help decide what to test, not just how it looks.
• Experimentation: Design and ship A/B tests and landing page variants. Form hypotheses, define success metrics, read the results, and carry the learnings forward.
• Conversion and Activation: Improve top-of-funnel conversion and the transition into the product through signup, first-run, and activation. Understand how the site connects to retention, not just clicks.
• Concept and Storytelling: Create high-quality concept work, including exploratory directions, bold hero moments, motion, and storytelling that make the product feel as good as it is.
• Mobile-First and Responsive: Design mobile-first and responsive by default. Desktop and mobile are both first-class.
• Build with AI: Use Claude Code, Codex, or equivalent tools as a core part of your workflow to prototype in code, explore more directions faster, and push designs to production quality without waiting on a handoff.
• Design Systems and Consistency: Maintain and extend the site's design system so pages ship fast without eroding quality, and work with the broader design team to keep the site and the product feeling like one HeyGen.

Requirements

• 3+ years of designing and shipping modern software and web experiences. More is great. Less is fine if the work is exceptional and you're hungry, we care about output and drive more than a résumé
• Proven experience designing marketing sites in production that had to perform, with a clear understanding of the difference between a page that looks good and a page that converts
• Experience working as a product designer, embedded with PMs and engineers, shipping features and living with the consequences
• A proven track record of designing for metrics-driven outcomes, fluent in A/B testing, conversion rate, activation, retention, and top-of-funnel versus bottom-of-funnel
• Experience in visual design, with an insightful understanding of fundamental design elements like typography, layout, color, and motion, and the ability to take a blank canvas and bring a point of view
• Strong systems thinking, building components and patterns rather than one-off pages
• Fluency in AI-assisted design. Very comfortable with Claude Code, Codex, or the equivalent, and able to get production-grade output from it, real shippable web pages rather than rough demos. You treat these tools as a multiplier on your craft and judgment, not a replacement for them
• Mobile and responsive design as second nature
• Comfort with ambiguity, high velocity, and iterating in public. We ship constantly
• Clear communication. You can articulate why a design decision is right, and change your mind when the data says otherwise
• Open-minded, self-driven, strong learner, constantly on the front edge of the industry, bringing the latest insights to the team

Salary Range:
$180,000 – $235,000 annually depending on experience and fit. Not representative of total compensation which includes equity and benefits.

Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including internal equity, a matching 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.