Web Personalization & Optimization Lead

Refinitiv; Eagan (MN); On-site; USD 140,000 - 190,000; Full time

Job summary

Refinitiv is seeking a Senior Manager, Website Optimization & Personalization to own the end-to-end personalization strategy and execution across digital properties. You will partner with Product, Marketing, and Tech to translate business goals into scalable personalization capabilities.

Lead a cross-functional team, build data-driven roadmaps, and drive ROI through testing, measurement, and governance. A strong track record in enterprise personalization and Adobe Target is required.

Qualifications

• 8–10+ years in digital marketing or web personalization.
• 5+ years leading teams and driving personalization initiatives.
• Experience with Adobe Target and enterprise personalization.

Responsibilities

• Own personalization strategy and roadmap for Refinitiv's digital properties.
• Build capability roadmap: data, audiences, frameworks, technology.
• Lead program from pilot to scale with governance and processes.
• Coach and develop a high-performing optimization team.
• Align with product, marketing, and tech to translate requirements into personalized experiences.

Skills

Digital marketing

Web personalization

Leadership

Stakeholder management

Tools

Adobe Target

Adobe Experience Platform

CDP

WebOps

Job description

Refinitiv is seeking a Senior Manager, Website Optimization & Personalization to own the end-to-end personalization strategy and execution across digital properties. You will partner with Product, Marketing, and Tech to translate business goals into scalable personalization capabilities.

Lead a cross-functional team, build data-driven roadmaps, and drive ROI through testing, measurement, and governance. A strong track record in enterprise personalization and Adobe Target is required.