Digital Personalization & Experience Manager

Avantor; Pennsylvania; Hybrid; USD 98,000 - 157,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

11 paid holidays

18 PTO days annually

6 weeks parental leave

Job summary

Avantor is seeking a Senior Personalization Manager to lead a team dedicated to personalized digital experiences across our web ecosystem. You will steer strategy, execution, and optimization of personalized campaigns leveraging Adobe Target and analytics insights.

Collaborate with Web, Content, Design, Demand Generation, and Analytics teams to deliver audience-specific experiences while aligning with business goals and brand standards.

Qualifications

• 5+ years in digital marketing, personalization, or web experimentation.
• 2+ years in a people leadership position.
• Hands-on experience with Adobe Target and experimentation.
• Strong knowledge of analytics tools and data collaboration.
• Experience with CDPs, audience targeting, or dynamic content platforms.

Responsibilities

• Lead Personalization Coordinators and guide campaign planning and experiments.
• Develop personalization strategies aligned with customer journeys and demand generation.
• Launch personalized content using Adobe Target with testing and targeting rules.
• Collaborate with analytics, MarTech, and development teams to tag and integrate audiences.

Skills

Adobe Target

Adobe Analytics

Google Analytics

Looker Studio

Personalization strategy

Customer segmentation

UX best practices

Cross-functional collaboration

Project management

Communication

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Data Science

Bachelor’s Degree MIS

Bachelor’s Degree Computer Science

Tools

Adobe Target

Adobe Analytics

Google Analytics

Looker Studio

Job description

Avantor is seeking a Senior Personalization Manager to lead a team dedicated to personalized digital experiences across our web ecosystem. You will steer strategy, execution, and optimization of personalized campaigns leveraging Adobe Target and analytics insights.

Collaborate with Web, Content, Design, Demand Generation, and Analytics teams to deliver audience-specific experiences while aligning with business goals and brand standards.