Lead, Website Personalization & Optimization

Refinitiv; Minnesota; Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid Work Model

Career Development

Mental Health Days

Volunteer days

Job summary

Thomson Reuters is seeking a Sr. Manager of Website Personalization and Optimization to own the end-to-end strategy, capability building, and execution of our personalization program.

You will partner with senior leadership to translate business goals into a concrete roadmap, establish a mature personalization framework, and drive ROI across multiple customer journeys. You will lead a team of optimization specialists, work with Adobe Target/Audience Manager/Analytics/Experience Manager, and

Qualifications

• 8-10+ years in digital marketing, web personalization, or related roles.
• 5+ years driving web personalization across large organizations; ideally using Adobe Target.
• 3+ years managing and developing teams.
• Experience translating personalization strategy into operational roadmaps.
• Hands-on expertise with Adobe Target, Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager.
• Experience with A/B testing and experimentation.
• Strong ability to translate data strategy into actionable outcomes.

Responsibilities

• Own the personalization strategy and roadmap for Thomson Reuters' digital properties.
• Lead program-building, governance, and execution to scale personalization.
• Develop and mentor a high-performing optimization team.
• Collaborate cross-functionally with product, analytics, and marketing to drive ROI.

Skills

Digital marketing

Web personalization

Team leadership

A/B testing

Data strategy

Adobe Target

Adobe Analytics

Adobe Experience Manager

Tools

Adobe Target

Adobe Audience Manager

Adobe Analytics

Adobe Experience Manager

Job description

Thomson Reuters is seeking a Sr. Manager of Website Personalization and Optimization to own the end-to-end strategy, capability building, and execution of our personalization program.

You will partner with senior leadership to translate business goals into a concrete roadmap, establish a mature personalization framework, and drive ROI across multiple customer journeys. You will lead a team of optimization specialists, work with Adobe Target/Audience Manager/Analytics/Experience Manager, and