Senior Web Personalization & Optimization Leader

Thomson Reuters

Frisco (TX)

Hybrid

USD 100,000 - 186,000

Full time

7 days ago

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Benefits offered by this job

Hybrid work model

Competitive benefits + 401k with match

Mental health days

Job summary

Thomson Reuters is seeking a Senior Manager, Website Optimization & Personalization to own end-to-end strategy, capability building, and execution of the personalization program across digital properties. You will partner with Product, WebOps, and data teams to translate business goals into actionable roadmaps, drive audience segmentation, and ensure measurement integrity.

You will lead a team of optimization specialists, scale pilot programs, and apply AI-native tools to accelerate speed to

Qualifications

8–10+ years in digital marketing, web personalization, optimization, or related roles.
5+ years driving web personalization across a large organization; ideally Adobe Target.
3+ years managing and developing teams with coaching across levels.
Track record building or maturing personalization capabilities or programs.
Experience translating personalization strategy into operational roadmaps.

Responsibilities

Own personalization strategy and vision for Thomson Reuters' digital properties.
Build capability roadmaps: data infrastructure, audience layers, personalization frameworks.
Translate requirements into technical specs with Adobe tools and data strategy.
Lead operationalization of the personalization program from pilot to scale.
Develop learning engines and maintain knowledge repositories.