Personalization Manager: Digital Experience Leader

Avantor; Radnor (Delaware County); On-site; USD 98,000 - 157,000; Full time

Job summary

Avantor is seeking a strategic Personalization Manager to lead a team delivering personalized digital experiences that boost engagement and conversions. You’ll collaborate with Web, Content, Design, and Analytics teams to deploy dynamic experiences using Adobe Target and robust testing methodologies.

The role sits within the Demand Generation & Marketing Automation team, emphasizing data-driven optimization and cross-functional alignment with business goals.

Qualifications

• Bachelor’s degree in Marketing, Data Science, MIS, or Computer Science.
• 5+ years in digital marketing, personalization, conversion optimization, or web experimentation.
• 2+ years in a people leadership position.
• Hands-on experience with Adobe Target and web analytics tools.

Responsibilities

• Lead a team of Personalization Coordinators to plan and execute personalization campaigns.
• Develop personalization strategies that support customer journeys and site optimization.
• Collaborate with Web, Content, Design, and Analytics teams to deliver personalized experiences.
• Analyze performance data and define success metrics for personalization initiatives.

Skills

Team leadership

Personalization strategy

Cross-functional collaboration

Data-driven decision making

A/B/multivariate testing

Project management

Strong communication

Education

Bachelor's Degree in Marketing, Data Science, MIS, or Computer Science

Tools

Adobe Target

Adobe Analytics

Google Analytics

Looker Studio

HTML/CSS

Customer data platforms (CDPs)

Job description

Avantor is seeking a strategic Personalization Manager to lead a team delivering personalized digital experiences that boost engagement and conversions. You’ll collaborate with Web, Content, Design, and Analytics teams to deploy dynamic experiences using Adobe Target and robust testing methodologies.

The role sits within the Demand Generation & Marketing Automation team, emphasizing data-driven optimization and cross-functional alignment with business goals.