Senior Manager, Web Personalization & Optimization

Thomson Reuters; Ann Arbor (MI); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid work model

Career development & growth

Competitive benefits

Flexible work policies

Social impact & volunteering

Job summary

Thomson Reuters seeks a Senior Manager for Website Optimization & Personalization to own end-to-end personalization strategy across digital properties. You will partner with product, WebOps, and analytics teams to design roadmaps, implement data-driven personalization, and scale experimentation.

You should have 8–10+ years in digital marketing and hands-on experience with Adobe Target, Analytics, and Audience Manager, plus a track record of leading diverse teams in complex organizations.

Qualifications

• 8-10+ years in digital marketing, web personalization, optimization, or related roles.
• 5+ years driving web personalization activities across large organization; ideally leveraging Adobe Target
• 3+ years managing and developing teams, including coaching across different experience levels
• Track record of successfully building personalization capabilities or programs from the ground up, or maturing existing programs
• Experience translating personalization strategy into operational roadmaps and delivering against them
• Hands-on expertise with personalization technology stack from Adobe or equivalent platforms (Adobe Target, Audience Manager, Analytics, Experience Manager)
• Experience with A/B testing and experimentation methodologies
• Deep understanding of segmentation, activation, and measuring personalization impact across digital properties
• Understanding of data strategy, governance, and audience activation platforms
• Success in complex, matrixed organizations and influencing across lines without direct authority
• Experience in B2B or enterprise software is a plus
• Familiarity with marketing automation platforms and email personalization
• Background in web development, statistics, or analytics
• Experience presenting to executive leadership
• Proven track record of developing high-performing teams
• Experience using AI to advance personalization capabilities

Responsibilities

• Own personalization strategy and vision for digital properties, translating goals into a roadmap
• Move organization toward advanced audience segmentation, content targeting, and journey customization
• Build foundational capability roadmap: data, audience layers, frameworks, testing approaches, architecture
• Articulate ROI potential of personalization investments across customer journeys
• Partner with Senior Director on stakeholder alignment and executive communication
• Define processes, workflows, governance, and operating models to scale from pilot to full rollout
• Build roadmap with Product Managers, define use cases, sequencing, and resource needs
• Translate business requirements into technical specifications with data strategy and instrumentation
• Collaborate with Adobe experts, WebOps, and CDP teams to ensure tagging supports objectives
• Drive continuous testing and learning and validate new personalization strategies
• Create learning engine: documentation, repositories, and best practices
• Guide cadence, milestones, risk surfacing, and dependency management
• Leverage AI-native tools to enable personalization and speed to market
• Lead and develop a high-performing team, fostering growth and accountability
• Coach on testing methodologies, analytics, audience segmentation, and soft skills
• Develop strong interpersonal skills and psychological safety within team
• Partner with Program Manager to align direction with organizational objectives
• Maintain clear boundaries and accountability across leadership roles
• Collaborate with Digital Product Managers and marketing to translate requirements
• Serve as translator between business and technical teams for ROI and architecture

Skills

Domain Expertise

Execution Operator

Independent and Self-Directed

People Leader

Strategic Communicator

Business Learner

Cross-Functional Influencer

Tools

Adobe Target

Adobe Audience Manager

Adobe Analytics

Adobe Experience Manager

Job description

Thomson Reuters seeks a Senior Manager for Website Optimization & Personalization to own end-to-end personalization strategy across digital properties. You will partner with product, WebOps, and analytics teams to design roadmaps, implement data-driven personalization, and scale experimentation.

You should have 8–10+ years in digital marketing and hands-on experience with Adobe Target, Analytics, and Audience Manager, plus a track record of leading diverse teams in complex organizations.