Director of Website Personalization & Optimization

Jobtailor; Minnesota; On-site; USD 180,000 - 240,000; Full time

Job summary

Thomson Reuters is seeking a Senior Director of Personalization to own the strategy and vision across its digital properties. You will translate business goals into a sequenced roadmap, define audience segmentation and journey customization, and lead testing programs to maturity.

You will collaborate with product, analytics, and engineering to deliver measurable ROI, establish governance, and scale personalization across customer journeys.

Qualifications

• 8–10+ years in digital marketing, web personalization, optimization, or related roles.
• 5+ years driving web personalization across a large organization, ideally with Adobe Target.
• 3+ years managing and developing teams, including coaching across experience levels.
• Hands-on expertise with Adobe Target, Analytics, Audience Manager, and Experience Manager.
• Experience translating personalization strategy into operational roadmaps and measurable results.
• Deep understanding of audience segmentation, activation, testing methodologies, and data governance.
• Ability to communicate complex concepts to non-technical stakeholders.

Responsibilities

• Own the personalization strategy and vision for digital properties.
• Translate business goals into a sequenced personalization roadmap.
• Establish audience segmentation, content targeting, and journey customization.
• Drive continuous testing and learning of personalization strategies.
• Partner with leadership to align strategy, ROI, and executive communications.
• Operationalize the program with processes, governance, and scalable workflows.
• Lead, coach, and develop optimization specialists and teams.

Skills

Web Personalization

Digital Marketing

Optimization

A/B Testing

Audience Activation

Data Strategy

Leadership

Communication

Influencing Without Authority

Strategic Planning

Tools

Adobe Target

Adobe Analytics

Adobe Audience Manager

Adobe Experience Manager

CDPs

AI-Native Tools

Job description

Thomson Reuters is seeking a Senior Director of Personalization to own the strategy and vision across its digital properties. You will translate business goals into a sequenced roadmap, define audience segmentation and journey customization, and lead testing programs to maturity.

You will collaborate with product, analytics, and engineering to deliver measurable ROI, establish governance, and scale personalization across customer journeys.