Marketing Analytics Lead: GA4, Attribution & Dashboards

The Storage Group; Columbia Township (MO); On-site; USD 100,000 - 130,000; Full time

Job summary

The Storage Group is seeking a Marketing Analytics Lead in the United States to own GA4, GTM, attribution, and dashboards for the marketing department. You will translate data into actionable insights for SEO, paid media, and brand teams, reporting to the SVP of Marketing.

You should bring 3–5+ years in marketing analytics with hands-on SEO/paid media experience, strong GA4/GTM skills, and a track record of building dashboards that non-technical stakeholders understand.

Qualifications

• 3–5+ years in marketing analytics with direct ownership of analytics.
• Hands-on experience inside SEO, paid media, or content marketing.
• Deep GA4 and GTM expertise: event schema, dimensions, cross-domain tracking, QA.
• Proven dashboard creation for non-technical stakeholders (Tableau/Looker/Power BI).
• Strong understanding of paid media platforms (Google Ads, Meta) and SEO tools.

Responsibilities

• Own GA4, GTM across all digital properties, QA, and data ownership.
• Build and evolve attribution models showing channel impact on reservations and rentals.
• Design dashboards to provide real-time visibility for channel leads and leadership.
• Partner with SEO, paid media, and brand teams to turn data into action.
• Champion AI-assisted analysis to speed insights for marketing SMEs.
• Run regular data quality audits and deliver action-oriented reports to leadership.

Skills

Marketing analytics

Data storytelling

Stakeholder communication

Tools

GA4

GTM

Tableau

Looker Studio

Power BI

Google Ads

Meta

Google Search Console

SEMrush

Conductor

CallRail

Job description

The Storage Group is seeking a Marketing Analytics Lead in the United States to own GA4, GTM, attribution, and dashboards for the marketing department. You will translate data into actionable insights for SEO, paid media, and brand teams, reporting to the SVP of Marketing.

You should bring 3–5+ years in marketing analytics with hands-on SEO/paid media experience, strong GA4/GTM skills, and a track record of building dashboards that non-technical stakeholders understand.