Web Experience & Optimization Specialist

Pearson; Bismarck (ND); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ websites and CMS, shaping engaging experiences for diverse audiences. You will ensure brand consistency, accessibility, and quality while coordinating with marketing and technical teams to deliver content and features on schedule.

Your role involves collaborating with analytics, CRO and UX teams to optimize pages, run A/B tests, and implement SEO strategies that drive conversions across mobile and desktop experiences.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Experience in website marketing or digital marketing roles.
• Basic knowledge of HTML and CSS.
• Experience with Adobe Experience Manager (AEM) and Google Analytics preferred.
• Familiarity with A/B multivariate testing and digital personalization tools.

Responsibilities

• Administer Pearson Virtual Schools' public websites and CMS content.
• Optimize web experiences to meet site conversion goals.
• Collaborate with internal teams and partner school representatives to tailor content.
• Conduct quality control and site audits to implement improvements.
• Ensure brand, accessibility (WCAG) and style guidelines are followed.

Education

BA/BS in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

HTML/CSS basics

Job description

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ websites and CMS, shaping engaging experiences for diverse audiences. You will ensure brand consistency, accessibility, and quality while coordinating with marketing and technical teams to deliver content and features on schedule.

Your role involves collaborating with analytics, CRO and UX teams to optimize pages, run A/B tests, and implement SEO strategies that drive conversions across mobile and desktop experiences.