Web Experience & Conversion Specialist

Pearson; Washington (District of Columbia); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist within the Digital Marketing team to administer Pearson Virtual Schools’ public websites and CMS, shaping the customer web experience and ensuring brand quality.

You'll translate audience needs to actionable site content, collaborate across departments, and drive optimization through audits, SEO, A/B testing, and accessibility standards in a fast-paced, cross-functional environment.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing.
• Basic knowledge of HTML and CSS.
• Experience with Adobe Experience Manager (AEM) preferred.
• Experience using website analytics reporting platforms such as Google Analytics.

Responsibilities

• Manage Pearson Virtual Schools' consumer branded websites and performance landing pages.
• Collaborate with internal teams and partner school reps to understand audience needs and optimize content.
• Coordinate with creative and brand teams for content alignment.
• Perform regular site audits and implement improvements.
• Ensure adherence to brand style guidelines.
• Collaborate with web development and UX teams to design digital experiences.
• Work with analytics and CRO teams to plan and run A/B and multivariate tests.
• Define and implement SEO strategies for website properties.
• Manage workflow to deliver campaigns on time.
• Stay current with accessibility, mobile, SEO, analytics best practices.
• Ensure WCAG compliance and branding standards.
• Other duties as assigned by Sr. Manager of Web Content & Experience.

Skills

Digital marketing

HTML/CSS basics

Project management

Communication skills

Education

BA/BS in Marketing/Communications/Technology

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist within the Digital Marketing team to administer Pearson Virtual Schools’ public websites and CMS, shaping the customer web experience and ensuring brand quality.

You'll translate audience needs to actionable site content, collaborate across departments, and drive optimization through audits, SEO, A/B testing, and accessibility standards in a fast-paced, cross-functional environment.