Ecommerce & UX Optimization Specialist

Pearson; Oklahoma City (OK); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMS, shaping web experiences and ensuring brand quality. The role collaborates with marketing, design and development teams to deliver content and features on time.

Strong knowledge of HTML/CSS, AEM, analytics, and CRO will help optimize user journeys and conversions. The position emphasizes cross-functional coordination, accessibility and best practices in mobile and desktop web design, with

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing roles.
• Basic knowledge of HTML and CSS.
• Experience with website CMS; Adobe Experience Manager (AEM) preferred.
• Experience using website analytics platforms; Google Analytics preferred.
• Familiarity with A/B testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Independent and proactive with team collaboration.

Responsibilities

• Manage Pearson Virtual Schools consumer branded websites and landing pages.
• Understand audience needs and optimize pages for conversions.
• Coordinate content with brand teams for alignment.
• Conduct site audits and implement improvements.
• Ensure content follows style guidelines and WCAG accessibility.
• Collaborate with UX/Dev teams for mobile and desktop experiences.
• Support SEO, analytics, and CRO initiatives with testing.

Skills

HTML/CSS basics

Digital marketing

A/B testing

Project management

Communication skills

Education

BA/BS in marketing

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMS, shaping web experiences and ensuring brand quality. The role collaborates with marketing, design and development teams to deliver content and features on time.

Strong knowledge of HTML/CSS, AEM, analytics, and CRO will help optimize user journeys and conversions. The position emphasizes cross-functional coordination, accessibility and best practices in mobile and desktop web design, with