Web Experience & Optimization Specialist

Pearson; Raleigh (NC); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and content management systems, helping define and optimize web experiences for customers while ensuring brand consistency and quality control on all web properties. You will oversee creation of new site content and features and collaborate with internal teams to align with business goals.

The role requires strong knowledge of digital standards, user journeys by audience, and the ability to liaise

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS; CMS experience including AEM preferred.
• Experience with website analytics platforms (Google Analytics) and testing.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and landing pages.
• Partner with internal teams and school reps to understand audience needs and optimize pages for conversions.
• Collaborate with creative/brand teams for content alignment and design.
• Conduct regular site audits, quality control and implement improvements.
• Ensure content follows established style guidelines and WCAG accessibility standards.
• Work with UX/Dev teams to design strong digital experiences for mobile and desktop.
• Support SEO strategies, analytics and CRO testing (A/B/multivariate).
• Manage workflow to deliver campaigns on schedule and within scope.
• Stay current on web technologies, accessibility, mobile design, SEO and analytics best practices.

Skills

HTML & CSS

CMS management

UX/content optimization

SEO & analytics

Project management

Cross-functional collaboration

Education

BA/BS in marketing, communications, or related field

Tools

Adobe Experience Manager

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and content management systems, helping define and optimize web experiences for customers while ensuring brand consistency and quality control on all web properties. You will oversee creation of new site content and features and collaborate with internal teams to align with business goals.

The role requires strong knowledge of digital standards, user journeys by audience, and the ability to liaise