Ecommerce & Web Experience Specialist

Pearson; Boise (ID); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to manage public websites and content management systems, ensuring brand quality and optimizing user experiences across Pearson Virtual Schools properties.

The role collaborates with Digital Marketing, UX, analytics, and SEO teams to implement A/B tests, WCAG accessibility, and mobile-first design, with emphasis on performance landing pages and content strategy.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Previous experience using website analytics reporting platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Strong work ethic with the ability to work independently and proactively.
• Enjoys being a team player in a close, highly collaborative, cross-functional environment.

Responsibilities

• Play a key role in the content strategy, creation, maintenance and administration of Pearson Virtual Schools’ consumer branded websites and performance landing pages.
• Partner with internal teams and partner school representatives to understand audience needs, create compelling content that engages the user, and optimize pages to meet site conversion goals.
• Collaborate with creative and brand teams for content and creative alignment.
• Conduct quality control and testing via regular site audits and recommend improvements.
• Ensure that all website content follows the company’s established style guidelines.
• Collaborate with web development and UX teams to design best in class digital experience for mobile and desktop.
• Work with analytics and CRO teams to identify opportunities for optimization testing, designing and implementing A/B and multivariate tests.
• Collaborate to define and implement SEO strategies and tactics for website properties.
• Manage workflow to ensure timely delivery of campaign initiatives.
• Maintain an understanding of new technologies and best practices in website accessibility, mobile design, SEO, analytics, lead conversion, and related concepts.
• Ensure that all brand, web accessibility (WCAG compliance) & design standards are followed and upheld.
• Other duties as assigned or identified by line manager (Sr. Manager of Web Content & Experience).

Skills

Web content management

AEM

Google Analytics

SEO

A/B testing

HTML/CSS

Project management

Communication

Education

BA/BS in Marketing or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

A/B testing tools

Job description

Pearson is seeking an Ecommerce Specialist to manage public websites and content management systems, ensuring brand quality and optimizing user experiences across Pearson Virtual Schools properties.

The role collaborates with Digital Marketing, UX, analytics, and SEO teams to implement A/B tests, WCAG accessibility, and mobile-first design, with emphasis on performance landing pages and content strategy.