Web Experience & Conversion Specialist

Pearson; Austin (TX); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMS platforms, shaping web experiences and ensuring brand quality across consumer sites and landing pages.

You will collaborate with marketing, creative, analytics, and development teams to optimize pages for audience needs and conversions while maintaining accessibility standards and timely delivery.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Experience using website analytics platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Ability to work independently and proactively; team player in a collaborative environment.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools’ consumer branded websites and performance landing pages.
• Partner with internal teams and partner school representatives to understand audience needs, create engaging content, and optimize pages for site conversion goals.
• Collaborate with creative and brand teams for content and design alignment.
• Conduct quality control and testing via site audits and implement improvements.
• Ensure all website content follows established style guidelines and WCAG accessibility standards.
• Work with web development and UX teams to design best-in-class digital experiences for mobile and desktop.
• Assist analytics and CRO teams to identify optimization opportunities and implement tests.

Skills

Time management

Project management

Communication skills

Cross-functional collaboration

UX awareness

SEO basics

Education

BA/BS in marketing or related field

Tools

Adobe Experience Manager

Google Analytics

HTML/CSS

A/B testing tools

Job description

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMS platforms, shaping web experiences and ensuring brand quality across consumer sites and landing pages.

You will collaborate with marketing, creative, analytics, and development teams to optimize pages for audience needs and conversions while maintaining accessibility standards and timely delivery.