Web Experience & Conversion Strategist

Pearson; Pierre (SD); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and content management systems. You will shape and optimize web experiences, ensuring brand quality and overseeing new content and features.

You’ll collaborate with marketing, analytics and UX teams, perform site audits, ensure accessibility and brand alignment, and contribute to SEO and testing strategies. This role requires strong organizational skills and proficiency with CMS systems.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Experience using website analytics reporting platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Ability to work independently and in a collaborative environment.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams and partner school representatives to understand audience needs and optimize pages for conversions.
• Collaborate with creative/brand teams for content alignment.
• Conduct quality control and site audits; implement improvements.
• Ensure compliance with brand style guidelines and accessibility standards.
• Work with web development and UX teams to design optimal digital experiences for mobile and desktop.
• Assist analytics and CRO teams in designing and implementing A/B and multivariate tests.
• Contribute to defining and implementing SEO strategies for website properties.
• Manage workflow to ensure timely delivery of campaigns.

Skills

Content strategy

Cross-functional collaboration

Time management

Communication

Attention to detail

Education

BA/BS degree in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

A/B testing platforms

Job description

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and content management systems. You will shape and optimize web experiences, ensuring brand quality and overseeing new content and features.

You’ll collaborate with marketing, analytics and UX teams, perform site audits, ensure accessibility and brand alignment, and contribute to SEO and testing strategies. This role requires strong organizational skills and proficiency with CMS systems.