Web Experience & Conversion Specialist

Pearson; Annapolis (MD); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to join the Digital Marketing team. You will administer Pearson Virtual Schools’ public websites and CMSs, shaping user journeys and ensuring brand quality across properties.

The role requires coordinating with stakeholders and tech teams to translate needs into action. You’ll work on content strategy, optimization, SEO, accessibility (WCAG), and site testing, partnering with creative, UX, and analytics teams to drive conversions and smooth project

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Previous experience using website analytics reporting platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Able to work independently and in cross-functional teams.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams and school representatives to understand audience needs and optimize pages to meet conversion goals.
• Collaborate with creative and brand teams for content alignment.
• Conduct quality control and site audits and recommend improvements.
• Ensure content follows established style guidelines and WCAG accessibility standards.
• Collaborate with web development and UX teams to design best-in-class digital experiences for mobile and desktop.
• Work with analytics and CRO teams to design and implement A/B and multivariate tests.
• Define and implement SEO strategies for website properties.
• Manage workflow to ensure timely delivery of campaign initiatives.

Skills

HTML & CSS basics

Google Analytics

A/B testing

Project management

Cross-functional collaboration

Communication skills

Education

BA/BS degree in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Job description

Pearson is seeking an Ecommerce Specialist to join the Digital Marketing team. You will administer Pearson Virtual Schools’ public websites and CMSs, shaping user journeys and ensuring brand quality across properties.

The role requires coordinating with stakeholders and tech teams to translate needs into action. You’ll work on content strategy, optimization, SEO, accessibility (WCAG), and site testing, partnering with creative, UX, and analytics teams to drive conversions and smooth project