Web Experience & Ecommerce Specialist

Pearson; Des Moines (IA); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist within the Digital Marketing team to administer Pearson Virtual Schools’ public websites and content management systems. The role focuses on optimizing web experiences, ensuring brand quality, and overseeing new content and features.

The candidate will liaise between stakeholders and technical teams, manage multiple web projects, and ensure accessibility and best practices in design, SEO, and analytics.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven website marketing or digital marketing experience.
• Basic knowledge of HTML and CSS.
• Experience with content management systems, especially AEM.
• Experience with website analytics platforms, preferably Google Analytics.
• Familiarity with A/B testing strategies and digital personalization tools.
• Strong time and project management skills.
• Ability to work independently and in cross-functional teams.

Responsibilities

• Lead content strategy, creation, maintenance and administration of Pearson Virtual Schools' websites.
• Collaborate with internal teams and school partners to meet audience needs and optimize pages for conversions.
• Coordinate with creative and brand teams for alignment.
• Conduct regular site audits and implement improvements.
• Ensure accessibility, WCAG and design standards.
• Work with analytics and CRO teams to design and run A/B tests.
• Define and implement SEO strategies for website properties.

Skills

Time management

Project management

Communication

Team collaboration

Education

BA/BS degree in marketing, communications, technology or related field preferred

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist within the Digital Marketing team to administer Pearson Virtual Schools’ public websites and content management systems. The role focuses on optimizing web experiences, ensuring brand quality, and overseeing new content and features.

The candidate will liaise between stakeholders and technical teams, manage multiple web projects, and ensure accessibility and best practices in design, SEO, and analytics.