Web Experience Lead: Ecommerce & Content Strategy

Pearson; Salem (OR); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to manage public websites and content management systems, ensuring brand quality and timely delivery of new pages and features. You will help shape the customer web experience, optimize content for conversions, and uphold accessibility and design standards across mobile and desktop platforms.

Collaborating with Digital Marketing, analytics, and UX teams, you will design and execute A/B tests, implement SEO strategies, and monitor site performance to

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Experience with website CMS; Adobe Experience Manager (AEM) preferred.
• Experience using website analytics platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Ability to work independently and collaboratively in a cross-functional environment.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams to understand audience needs and create content that engages users and meets conversion goals.
• Coordinate with creative and brand teams for alignment.
• Conduct quality control and site audits and recommend improvements.
• Ensure content follows established style guidelines and accessibility standards (WCAG).
• Collaborate with web development and UX teams to design strong digital experiences for mobile and desktop.
• Assist analytics/CRO teams in identifying optimization opportunities and designing tests (A/B, multivariate).
• Help define and implement SEO strategies for website properties.
• Manage campaign workflow to ensure timely delivery.

Skills

Digital marketing

HTML/CSS knowledge

Time management

Team collaboration

Education

BA/BS in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist to manage public websites and content management systems, ensuring brand quality and timely delivery of new pages and features. You will help shape the customer web experience, optimize content for conversions, and uphold accessibility and design standards across mobile and desktop platforms.

Collaborating with Digital Marketing, analytics, and UX teams, you will design and execute A/B tests, implement SEO strategies, and monitor site performance to