Ecommerce & Web Experience Lead

Pearson; Lansing (MI); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and CMSs, shaping web experiences and ensuring brand quality. You will work with stakeholders and technical teams to translate needs into action, coordinating with Digital Marketing to deliver on-time, high-quality content and features.

You will apply expertise in web standards, accessibility, SEO, analytics, and CRO to optimize experiences for mobile and desktop, with a strong eye for design and user

Qualifications

• BA/BS in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Experience with website CMS; Adobe Experience Manager (AEM) preferred.
• Experience with web analytics platforms; Google Analytics preferred.

Responsibilities

• Manage creation, maintenance and administration of Pearson Virtual Schools consumer branded websites.
• Optimize content for user journeys and conversions across audiences.
• Collaborate with creative/brand teams for content alignment and accessibility.

Skills

Communication

Time management

Project management

HTML/CSS basics

Education

BA/BS in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

SEO tools

Job description

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and CMSs, shaping web experiences and ensuring brand quality. You will work with stakeholders and technical teams to translate needs into action, coordinating with Digital Marketing to deliver on-time, high-quality content and features.

You will apply expertise in web standards, accessibility, SEO, analytics, and CRO to optimize experiences for mobile and desktop, with a strong eye for design and user