Conversion & Web Experience Specialist

Pearson; Atlanta (GA); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer public websites and content management systems, shaping customer web experiences and ensuring brand quality across properties.

You will work with Digital Marketing to translate audience needs into engaging content, optimize pages for conversions, and collaborate with UX, analytics, and development teams on mobile and desktop experiences.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred
• Proven experience in website marketing or digital marketing-related roles
• Basic knowledge of HTML and CSS
• Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred
• Previous experience using website analytics reporting platforms; Google Analytics preferred

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools’ consumer branded websites and performance landing pages
• Partner with internal teams and partner school representatives to understand audience needs, create content that engages users and optimize pages for conversions
• Collaborate with creative and brand teams for content and design alignment
• Conduct quality control and testing via regular site audits and recommend improvements
• Ensure that all website content follows established style guidelines
• Collaborate with web development and UX teams to design best-in-class digital experiences for mobile and desktop
• Work with analytics and CRO teams to identify opportunities for optimization testing and implement A/B and multivariate tests
• Define and implement SEO strategies and tactics for website properties
• Manage workflow to ensure timely delivery of campaign initiatives
• Maintain knowledge of new technologies and best practices in accessibility, mobile design, SEO, analytics, and lead conversion
• Ensure brand, accessibility (WCAG) & design standards are followed
• Other duties as assigned by line manager

Skills

Content strategy

User journey

Project management

Communication

Attention to detail

Education

BA/BS degree in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist to administer public websites and content management systems, shaping customer web experiences and ensuring brand quality across properties.

You will work with Digital Marketing to translate audience needs into engaging content, optimize pages for conversions, and collaborate with UX, analytics, and development teams on mobile and desktop experiences.