Ecommerce & Web Experience Lead

Pearson

Concord (NH)

On-site

USD 65,000 - 75,000

Full time

2 days ago

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Job summary

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMS, shaping engaging web experiences for diverse audiences. You will ensure brand consistency, quality control, and timely publishing of content across web properties.

You will collaborate with marketing, UX, analytics, and school partners to optimize pages for conversions, implement A/B tests, and maintain accessibility standards while managing multiple projects in a fast-paced environment.

Qualifications

BA/BS degree in marketing, communications, technology or related field preferred.
Evidence of web marketing or digital marketing experience.
Basic knowledge of HTML and CSS.
Experience with website CMS; AEM preferred.
Experience using analytics platforms (GA).
Familiarity with A/B testing and personalization tools.
Strong time and project management skills.
Ability to work independently and collaboratively.

Responsibilities

Owns content strategy, creation, maintenance and administration of Pearson Virtual Schools sites and landing pages.
Collaborates with internal teams and school representatives to meet audience needs and optimize pages for conversions.
Works with creative/brand teams for alignment of content and visuals.
Performs site audits and testing to identify improvements.
Ensures content follows established style guidelines and accessibility standards (WCAG).
Partners with web development/UX teams to deliver mobile and desktop experiences.
Supports SEO strategies and testing via CRO initiatives.
Manages campaign delivery schedules and resources.