Web Experience & Conversion Strategist

Pearson; Montpelier (VT); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to manage administration of Pearson Virtual Schools’ public websites and content management systems. You will optimize web experiences, ensure brand quality, and oversee new content creation, coordinating with stakeholders and technical teams.

You will drive SEO, analytics, and CRO efforts, collaborate with UX and development teams, and maintain accessibility and design standards across desktop and mobile sites.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Previous experience using website analytics reporting platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Ability to work independently and proactively.
• Enjoys being a team player in a close, highly collaborative environment.

Responsibilities

• Play a key role in the content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams and partner school representatives to understand audience needs, create content that engages the user, and ensure pages are optimized to meet conversion goals.
• Collaborate with creative and brand teams for content and creative alignment.
• Conduct quality control and testing via regular site audits and recommend improvements.
• Ensure all website content follows established style guidelines.
• Collaborate with web development and UX teams to design best in class digital experiences for mobile and desktop.
• Work with analytics and CRO teams to identify opportunities for optimization testing and implement A/B and multivariate tests.
• Collaborate to define and implement SEO strategies and tactics for website properties.
• Manage workflow to ensure timely delivery of campaign initiatives.
• Maintain understanding of new technologies and best practices in accessibility, mobile design, SEO, analytics, lead conversion.
• Ensure brand, WCAG accessibility & design standards are followed.

Skills

Content strategy

Cross-functional collaboration

Project management

Communication

UX understanding

Education

BA/BS degree in marketing or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

HTML/CSS basics

A/B testing tools

Job description

Pearson is seeking an Ecommerce Specialist to manage administration of Pearson Virtual Schools’ public websites and content management systems. You will optimize web experiences, ensure brand quality, and oversee new content creation, coordinating with stakeholders and technical teams.

You will drive SEO, analytics, and CRO efforts, collaborate with UX and development teams, and maintain accessibility and design standards across desktop and mobile sites.