Ecommerce Web Experience Specialist

Pearson; Dover (DE); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to oversee administration of public websites and content management systems, ensuring brand quality and driving optimized user experiences for Pearson Virtual Schools.

Role requires collaboration with marketing, analytics, and UX teams to implement A/B testing, SEO strategies, and accessible, mobile-friendly content. Deadline-driven with strong project management skills and basic HTML/CSS knowledge.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Previous experience using website analytics reporting platforms; Google Analytics preferred.

Responsibilities

• Play a key role in the content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams and partner school representatives to understand audience needs, create content that engages the user, and optimize pages to meet conversion goals.
• Collaborate with creative and brand teams for content and creative alignment.
• Conduct quality control and testing via site audits and implement improvements.
• Ensure all website content follows established style guidelines and WCAG accessibility standards.
• Collaborate with web development and UX teams to design best-in-class digital experiences for mobile and desktop.
• Work with analytics and CRO teams to design and implement A/B and multivariate tests.
• Define and implement SEO strategies and tactics for website properties.
• Manage workflow to ensure timely delivery of campaign initiatives.
• Stay updated on new technologies and best practices in accessibility, mobile design, SEO, analytics, and lead conversion.

Skills

HTML/CSS basics

Content management

Digital marketing

Cross-functional collaboration

Google Analytics

AEM experience

Education

BA/BS degree

Tools

Adobe Experience Manager (AEM)

Google Analytics

HTML/CSS editors

Job description

Pearson is seeking an Ecommerce Specialist to oversee administration of public websites and content management systems, ensuring brand quality and driving optimized user experiences for Pearson Virtual Schools.

Role requires collaboration with marketing, analytics, and UX teams to implement A/B testing, SEO strategies, and accessible, mobile-friendly content. Deadline-driven with strong project management skills and basic HTML/CSS knowledge.