Web Experience & Content Strategist

Pearson; Sacramento (CA); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMS, shaping engaging digital experiences for diverse audiences. You will translate stakeholder needs into concrete web features, optimize content for conversions, and ensure adherence to brand and accessibility standards.

The role requires collaboration with marketing, UX, and development teams, plus hands-on use of CMS tools like AEM, analytics platforms, and testing frameworks to drive

Qualifications

• BA/BS degree preferred.
• Experience in website marketing or digital marketing roles.
• Basic knowledge of HTML and CSS.
• CMS experience; Adobe Experience Manager preferred.
• Experience with analytics platforms (Google Analytics) and A/B testing.

Responsibilities

• Administer Pearson Virtual Schools websites and CMS.
• Optimize web experiences to meet conversion goals.
• Collaborate with internal teams and school partners on audience needs.
• Perform site audits, QA, and balance brand/style guidelines.
• Work with UX/development for accessible, mobile-friendly design.

Skills

HTML/CSS basics

Content management

Google Analytics

A/B testing

SEO basics

Digital marketing

Team collaboration

Education

BA/BS degree

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMS, shaping engaging digital experiences for diverse audiences. You will translate stakeholder needs into concrete web features, optimize content for conversions, and ensure adherence to brand and accessibility standards.

The role requires collaboration with marketing, UX, and development teams, plus hands-on use of CMS tools like AEM, analytics platforms, and testing frameworks to drive