Web Experience & Conversion Specialist

Pearson; Jackson (MS); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and CMS. You will optimize web experiences, ensure brand quality, and oversee new content and features while collaborating with marketing, design, and technical teams.

The role requires HTML/CSS familiarity, CMS experience (preferably AEM), and strong project management to deliver campaigns on schedule. A strong eye for design and accessibility is a plus.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS; experience with CMS platforms like AEM.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams and school representatives to understand audience needs and optimize pages for conversion.
• Collaborate with web development and UX teams to design best-in-class digital experiences for mobile and desktop.
• Conduct quality control and testing via site audits and implement improvements.
• Define and implement SEO strategies and manage timely delivery of campaigns.

Skills

Digital marketing

Content management

Web optimization

UX understanding

Education

BA/BS degree in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

A/B testing tools

Job description

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and CMS. You will optimize web experiences, ensure brand quality, and oversee new content and features while collaborating with marketing, design, and technical teams.

The role requires HTML/CSS familiarity, CMS experience (preferably AEM), and strong project management to deliver campaigns on schedule. A strong eye for design and accessibility is a plus.