Web & Digital Marketing Lead - WordPress, Email & Analytics

Illinois Tool Works Inc.; Eden Prairie (MN); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Affordable medical, dental, and vision

HSA/FSA with company match

Income protection benefits

Industry leading 401(k) plan

Paid time off

Parental leave

Matching gift and volunteer program

Job summary

MTS, an ITW company, is seeking a Web & Digital Marketing Manager to own and optimize our website, email marketing programs, analytics, and marketing technology. You will lead the Sitecore-to-WordPress migration, coordinate with our external agency, and establish a strong foundation for ongoing site management, technical SEO, and conversion optimization.

Beyond the website, you will strengthen our lifecycle marketing, improve campaign tracking and reporting, and build scalable processes to help

Qualifications

• 5+ years of experience in digital marketing, website management, marketing operations, or a related field.
• Bachelor's degree in Marketing or related field preferred or equivalent experience.
• Experience managing a website using WordPress or a comparable CMS.
• Hands-on experience with email marketing platforms; Salesforce Account Engagement (Pardot) a plus.

Responsibilities

• Own and optimize MTS website, email marketing programs, analytics, and marketing technology.
• Manage Sitecore-to-WordPress migration with external agency coordination.
• Lead day-to-day WordPress management: content updates, landing pages, forms, site improvements.
• Monitor technical SEO, indexing, redirects, metadata, structured data, and site performance.
• Manage website QA, accessibility, and cross-device functionality.
• Analyze website performance and user behavior to improve SEO, UX, and conversions.
• Oversee agency requests, priorities, timelines, and deliverables for website projects.
• Execute email campaigns in Salesforce Account Engagement (Pardot) with segmentation and reporting.
• Build and optimize nurture tracks and lifecycle programs; improve email performance via personalization and A/B tests.
• Ensure deliverability and list health; maintain tracking standards and conversions.
• Administer Salesforce Account Engagement and other marketing systems; support data quality and lead routing.

Skills

Digital marketing

Website management

Marketing operations

Email marketing

Lifecycle marketing

SEO

Analytics

Conversion optimization

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing or related field

Tools

WordPress CMS

Salesforce Account Engagement (Pardot)

GA4

Google Tag Manager

Job description

MTS, an ITW company, is seeking a Web & Digital Marketing Manager to own and optimize our website, email marketing programs, analytics, and marketing technology. You will lead the Sitecore-to-WordPress migration, coordinate with our external agency, and establish a strong foundation for ongoing site management, technical SEO, and conversion optimization.

Beyond the website, you will strengthen our lifecycle marketing, improve campaign tracking and reporting, and build scalable processes to help