Web & Digital Growth Lead

ITW; United States; On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

HSA/FSA with company match

Income protection

401(k) plan

Paid time off

Parental leave

Matching gifts & volunteer program

Job summary

MTS, an ITW company, is seeking a Web & Digital Marketing Manager to own the website, email programs, analytics, and marketing technology. You will lead the Sitecore-to-WordPress migration with an external agency and establish a strong foundation for ongoing website management, technical SEO, and conversion optimization.

The role requires hands-on CMS experience, 5+ years in digital marketing, and a data-driven mindset to improve performance and attribution across global campaigns.

Qualifications

• 5+ years in digital marketing, website management, marketing operations, or related field.
• Experience managing a website using WordPress or similar CMS.
• Hands-on experience with email marketing platforms; Pardot is a plus.
• Strategic mindset; connect digital activities to business goals; data-driven.
• Strong knowledge of technical SEO, analytics, and conversion optimization.

Responsibilities

• Own and optimize website, email programs, analytics, and marketing tech.
• Lead Sitecore-to-WordPress migration with external agency; ensure launch readiness.
• Manage WordPress content updates, landing pages, forms, and site improvements.
• Improve campaign tracking, reporting, and attribution; build scalable processes.

Skills

Digital marketing

Website management

Marketing operations

SEO

Analytics

WordPress

Pardot

GA4

Data-driven decisions

Project management

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

GA4

Google Tag Manager

Pardot

Salesforce

Job description

MTS, an ITW company, is seeking a Web & Digital Marketing Manager to own the website, email programs, analytics, and marketing technology. You will lead the Sitecore-to-WordPress migration with an external agency and establish a strong foundation for ongoing website management, technical SEO, and conversion optimization.

The role requires hands-on CMS experience, 5+ years in digital marketing, and a data-driven mindset to improve performance and attribution across global campaigns.