Senior Digital Marketing Lead: Multi-Channel Growth

The Word & Brown Companies; Orange (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

The Word & Brown Companies is seeking a Senior Digital Marketing Specialist to lead cross‑channel digital initiatives. You will manage email marketing campaigns, update website content via WordPress, oversee social media content, and produce web analytics reports to optimize traffic and conversions.

Responsibilities include SEO, PPC, display campaigns, and collaborating with UI/UX teams to improve user experience.

Qualifications

• 5+ years of experience coding HTML emails for marketing release using email platforms such as Exact Target, Strong View, Vertical Response, iContact or other.
• 5+ years of experience with web content editing, SEO, or website production preferred.
• Knowledge of Sprout Social, HootSuite, Radian6, or similar social media tools.
• Strong understanding of digital media platforms including websites, blogs, and enterprise CMS.
• Proficient with Microsoft Office and Adobe Photoshop.
• Some experience thriving in active, collaborative team environments.
• 5+ years of experience managing or optimizing paid search, display advertising or content marketing campaigns.
• Experience with SEO, web analytics and social media; digital project management is a plus.
• Experience in digital agency or B2B/B2C marketing is a plus.

Responsibilities

• Execute email marketing campaigns using email marketing software and related tools to improve open rates and effectiveness.
• Provide content development, approvals and execution for web maintenance projects and campaigns.
• Update website assets and content using WordPress CMS.
• Edit and code email assets for campaign deployment using Adobe Photoshop and Dreamweaver (Act-On, iContact).
• Prepare and present digital analytics reports highlighting key KPIs.
• Manage social media content using social media management software.
• Utilize marketing automation tools for data-driven campaigns.
• Oversee enterprise website projects and site maintenance tasks.
• Implement SEO, PPC and display campaign best practices.
• Support UI/UX teams to optimize campaigns for traffic, conversion, and user experience.

Skills

HTML email coding

Web content editing

SEO

Social media tools

CMS (WordPress)

Microsoft Office

Adobe Photoshop

Email marketing platforms

Paid search & display

Education

BS or BA in marketing, communications, journalism, or related fields

Tools

WordPress

Adobe Photoshop

Dreamweaver

Act-On

iContact

ExactTarget

StrongView

VerticalResponse

Job description

The Word & Brown Companies is seeking a Senior Digital Marketing Specialist to lead cross‑channel digital initiatives. You will manage email marketing campaigns, update website content via WordPress, oversee social media content, and produce web analytics reports to optimize traffic and conversions.

Responsibilities include SEO, PPC, display campaigns, and collaborating with UI/UX teams to improve user experience.