Web & Digital Marketing Manager

Illinois Tool Works Inc.; Eden Prairie (MN); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Affordable medical, dental, and vision

HSA/FSA with company match

Income protection benefits

Industry leading 401(k) plan

Paid time off

Parental leave

Matching gift and volunteer program

Job summary

MTS, an ITW company, is seeking a Web & Digital Marketing Manager to own and optimize our website, email marketing programs, analytics, and marketing technology. You will lead the Sitecore-to-WordPress migration, coordinate with our external agency, and establish a strong foundation for ongoing site management, technical SEO, and conversion optimization.

Beyond the website, you will strengthen our lifecycle marketing, improve campaign tracking and reporting, and build scalable processes to help

Qualifications

• 5+ years of experience in digital marketing, website management, marketing operations, or a related field.
• Bachelor's degree in Marketing or related field preferred or equivalent experience.
• Experience managing a website using WordPress or a comparable CMS.
• Hands-on experience with email marketing platforms; Salesforce Account Engagement (Pardot) a plus.

Responsibilities

• Own and optimize MTS website, email marketing programs, analytics, and marketing technology.
• Manage Sitecore-to-WordPress migration with external agency coordination.
• Lead day-to-day WordPress management: content updates, landing pages, forms, site improvements.
• Monitor technical SEO, indexing, redirects, metadata, structured data, and site performance.
• Manage website QA, accessibility, and cross-device functionality.
• Analyze website performance and user behavior to improve SEO, UX, and conversions.
• Oversee agency requests, priorities, timelines, and deliverables for website projects.
• Execute email campaigns in Salesforce Account Engagement (Pardot) with segmentation and reporting.
• Build and optimize nurture tracks and lifecycle programs; improve email performance via personalization and A/B tests.
• Ensure deliverability and list health; maintain tracking standards and conversions.
• Administer Salesforce Account Engagement and other marketing systems; support data quality and lead routing.

Skills

Digital marketing

Website management

Marketing operations

Email marketing

Lifecycle marketing

SEO

Analytics

Conversion optimization

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing or related field

Tools

WordPress CMS

Salesforce Account Engagement (Pardot)

GA4

Google Tag Manager

Job description

Smart people. Smart ideas. Smart choice.

MTS is a leading global supplier of test and simulation systems. Formula 1 teams, leading automotive and aerospace companies, and the world's top researchers in materials and seismic engineering all rely on our systems to determine product reliability and ensure compliance with quality standards. Check out some of our amazing technology here: http://www.youtube.com/watch?v=vXOsvWpTHH4

As an ITW company, MTS is part of a Fortune 300 global manufacturing leader with 49,000 employees across 56 countries, offering career development opportunities not just within MTS but across the ITW enterprise.

We're looking for a Web & Digital Marketing Manager who will own and optimize MTS’s website, email marketing programs, analytics, and marketing technology. This role will support our migration from Sitecore to WordPress, partnering with our external web agency to ensure a smooth transition and establish a strong foundation for ongoing website management, technical SEO, and conversion optimization.

Beyond the website, this person will strengthen our email and lifecycle marketing programs, improve campaign tracking and reporting, and build scalable processes that help our global marketing organization operate more effectively. The ideal candidate combines hands-on technical skills, analytical thinking, and a continuous improvement mindset.

What You'll Do:

• Website Management & Optimization: Support the Sitecore-to-WordPress migration, coordinating with our external agency on requirements, testing, and launch readiness.
• Own day-to-day WordPress management, including content updates, landing pages, forms, and ongoing site improvements.
• Monitor technical SEO, including crawlability, indexation, redirects, metadata, structured data, and site performance.
• Manage website quality assurance, accessibility, and functionality across devices and user journeys.
• Analyze website performance and user behavior to improve search visibility, user experience, and conversion rates.
• Manage agency requests, priorities, timelines, and deliverables for website development and optimization.
• Email & Lifecycle Marketing: Execute email campaigns in Salesforce Account Engagement (formerly Pardot), including setup, testing, segmentation, and reporting.
• Build and optimize automated nurture tracks and lifecycle programs.
• Improve email performance through personalization, A/B testing, and ongoing analysis.
• Monitor deliverability, engagement, and list health.
• Analytics & Marketing Operations: Maintain digital tracking standards, including UTM parameters, campaign naming conventions, and conversion tracking.
• Manage and validate website analytics using tools such as GA4, Google Tag Manager, and Google Search Console.
• Develop recurring reports covering website performance, SEO, email engagement, and lead generation.
• Translate data into actionable recommendations to improve marketing performance and attribution.
• Administer Salesforce Account Engagement and other assigned marketing systems.
• Support lead routing, list hygiene, and data quality in partnership with the teammate responsible for lead and customer experience strategy.
• Document processes, troubleshoot issues, and identify opportunities to improve marketing efficiency.

What You Bring:

• 5+ years of experience in digital marketing, website management, marketing operations, or a related field.
• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred, or equivalent combination of education and practical experience.
• Experience managing a website using WordPress or a comparable CMS.
• Hands-on experience with email marketing platforms; Salesforce Account Engagement (Pardot) is a plus.
• Strategic mindset with the ability to connect digital marketing activities to business goals, identify opportunities for improvement, and proactively recommend data-driven solutions.
• Working knowledge of technical SEO, website analytics, and conversion optimization.
• Experience with tracking tools such as GA4 and Google Tag Manager.
• Experience managing landing pages, forms, email campaigns, and marketing automation.
• Strong project management, organization, and problem-solving skills.
• Experience working with agencies, vendors, and cross-functional teams.

Best in Class Benefits:

• Affordable medical, dental, and vision insurance: http://myitwhr.com/
• HSA/FSA with a company match
• Income protection benefits
• Industry leading 401(k) plan
• Paid time off
• Parental leave
• Matching gift and volunteer program

Get Involved and Give Back:

MTS supports Employee Resource Groups (ERGs) that bring people together to share experiences and ideas, and we're committed to a diverse, inclusive workplace where everyone can contribute their talents. Through the ITW Hearts Giving Hope Program, employees also have the chance to give back and support families in our communities.

Physical Demands (US only):

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

Compensation Information:

$80,000 - $100,000 Annual Salary, commensurate with experience and qualifications.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.