Web Content Strategist – Higher Ed SEO

Nashville Public Radio; Scranton (Lackawanna County); On-site; USD 42,000 - 64,000; Full time

Job summary

The University of Scranton invites applications for a Web Content Coordinator to manage and publish web content that supports enrollment, marketing, and mission, using our CMS and applying SEO/GEO best practices.

You will collaborate with Marketing, University Communications, Creative Services and Admissions to ensure accessible, on-brand content, and maintain content calendars while upholding WCAG standards.

Qualifications

• Excellent interpersonal and communication skills.
• Strong editorial judgment and attention to accuracy and detail.
• Demonstrated ability to manage multiple projects within deadline constraints and to work collaboratively with other professionals.
• The ability to uphold human dignity and respect by recognizing each person’s worth, valuing diverse perspectives, and treating others with kindness, fairness, and empathy.
• Must be able to respect, support and contribute to the University’s Catholic and Jesuit mission.

Responsibilities

• Support the University’s website content review and implementation schedules to ensure consistent delivery of up to date, engaging, dynamic, accessible and user-friendly content, aligned with the University’s goals and priorities
• Write, edit, upload and maintain web content using the University’s CMS system, following University content, style and brand guides and engaging, as applicable, University departments and stakeholders (faculty, staff, students, alumni)
• Work collaboratively with Marketing, University Communications, Creative Services and Admissions to ensure that assets created align with the University’s mission, goals and brand guidelines
• Prepare existing and new content to align with SEO and GEO strategies and best practices and to meet applicable Web Content Accessibility Guidelines (WCAG) standards and state/federal accessibility regulations
• Identify and upload images, graphics, and videos for web use that are formatted, resized, and optimized
• Assists in maintaining content calendars, conducting content audits and page reviews, and enforcing governance decisions made by directors or leadership

Skills

Excellent interpersonal communication

Editorial judgment

Project management

Respectful collaboration & inclusion

Mission alignment (Catholic/Jesuit)

Education

Bachelor’s degree in English, journalism, communications, marketing or related field

Job description

The University of Scranton invites applications for a Web Content Coordinator to manage and publish web content that supports enrollment, marketing, and mission, using our CMS and applying SEO/GEO best practices.

You will collaborate with Marketing, University Communications, Creative Services and Admissions to ensure accessible, on-brand content, and maintain content calendars while upholding WCAG standards.