Web Content Strategist

Austin Community College; Dayton (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

University of Dayton Marketing and Communications is seeking a Web Content Strategist to craft and manage engaging digital stories across UD sites. You will write and arrange content, optimize for engagement, and support the university’s strategic priorities with a strong emphasis on accessibility and audience needs.

The role emphasizes clear communication, creative thinking, and project management, collaborating with colleagues campus-wide to drive admissions, alumni engagement, and brand

Qualifications

• Bachelor’s degree required.
• Two years of experience managing web or editorial content.
• Strong written communication and attention to detail.
• Ability to shepherd projects from concept to completion.
• Time management and ability to manage multiple projects.

Responsibilities

• Write and arrange content (text, photos, videos, stats) on the University of Dayton websites and intranet.
• Optimize content to drive user engagement and align with strategic priorities.
• Collaborate with colleagues across campus to support admissions, alumni engagement, and brand messaging.
• Identify ways to streamline web content and assist in the digital marketing strategy.

Skills

Bachelor's degree

Web/editorial content management

Strong written communication

Attention to detail

Project management

Time management

Audience engagement

Content optimization

Education

Bachelor's degree

Tools

Content management system

Google Analytics

Job description

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University Marketing and Communications is looking for a passionate, strategic storyteller who can create and manage compelling web content. Apply to our Web Content Strategist opening today!

The Web Content Specialist helps communicate the University of Dayton’s distinctive stories and attributes – from faith and community to academics and experiential learning.

This position is responsible for writing and arranging content (text, photos, videos, stats, etc.) on the University’s website and intranet in a way that is impactful and inspiring -- and drives user engagement. This is not a technical position; knowledge of HTML is *not* necessary. Rather, this position requires someone who can clearly and concisely communicate ideas, think creatively and strategically, organize content so it is meaningful and useful to our target audiences, and optimize content in light of emerging technologies like AI.

In partnership with colleagues across campus, the Web Content Specialist will ensure content on UD websites aligns with the University's strategic priorities, helps drive admissions efforts, engages alumni, encourages philanthropy, supports brand messaging and informs the campus community. This position will also identify ways to streamline web content and assist in executing the University's overall digital marketing strategy.

Minimum Qualifications:

• Bachelor’s degree.
• Two years experience managing web or editorial content.
• Strong written communication skills, as demonstrated in writing samples.
• Strong attention to detail.
• Ability to engage audiences and communicate complex ideas clearly and concisely.
• Ability to shepherd projects from concept to completion.
• Time management skills, including the ability to meet deadlines and manage multiple projects simultaneously.

While not everyone may possess all of the preferred qualifications, the ideal candidate will bring many of the following:

Preferred Qualifications:

• Experience in higher education or an agency environment.
• Familiarity with web site best practices (e.g., for writing, page layout, calls to action, information architecture, image sizes, etc.).
• Knowledge of web content accessibility guidelines (e.g., WCAG).
• Knowledge of AEO best practices.
• Ability to generate innovative solutions to marketing and communication challenges.
• Ability to effectively develop collaborative partnerships.
• Experience with a content management system.
• Familiarity with Google Analytics.
• Ability to promote inclusive excellence in the workplace.
• Knowledge of and sensitivity to a Catholic, Marianist work environment.

Applicants must be currently authorized to work in the United States on a full-time basis. The University does not provide work visa sponsorship for this position.

The application will request 3 examples of your storytelling, in any medium. (This could include but is not limited to samples of writing, examples of web pages you maintain, etc.)

Informed by its Catholic and Marianist mission, the University is committed to the dignity of every human being. Informed by this commitment, we seek to increase diversity in all of its forms, achieve fair outcomes, and model inclusion across our campus community. The University is committed to policies of affirmative action designed to increase the employment opportunities of individuals with disabilities and protected veterans in compliance with the Rehabilitation Act of 1973 and Vietnam Era Veterans' Readjustment Assistance Act of 1973.