Web Content Specialist: SEO, Accessibility & CMS

University of Scranton, Department of Communication & Media; Scranton (Lackawanna County); On-site; USD 52,000 - 65,000; Full time

Job summary

The University of Scranton is seeking a Web Content Coordinator to manage and optimize university website content. You will publish and maintain text, images, and multimedia using a CMS, ensuring alignment with brand, mission, and accessibility standards.

You will collaborate with Marketing, Communications, Creative Services and Admissions to deliver engaging, accessible content and implement SEO/GEO strategies for improved web performance.

Qualifications

• Bachelor's degree in English, journalism, communications, marketing or related field.
• 3–5 years of related web content development, marketing, or communications experience.
• Experience researching, writing and editing digital content.
• Experience with SEO, GEO and web analytics; accessibility standards (WCAG).
• Ability to upload and maintain accessible content, images, and videos using a CMS.

Responsibilities

• Write, edit, upload and maintain website content using the CMS, following brand guides.
• Collaborate with Marketing, University Communications, Creative Services and Admissions.
• Prepare content for SEO/GEO and ensure WCAG compliance and accessibility.

Skills

Interpersonal skills

Editorial judgment

Project management

Diversity and inclusion

Education

Bachelor's degree in English, journalism, communications, marketing or related field

Tools

CMS

SEO

GEO

WCAG knowledge

Drupal (preferred)

Job description

The University of Scranton is seeking a Web Content Coordinator to manage and optimize university website content. You will publish and maintain text, images, and multimedia using a CMS, ensuring alignment with brand, mission, and accessibility standards.

You will collaborate with Marketing, Communications, Creative Services and Admissions to deliver engaging, accessible content and implement SEO/GEO strategies for improved web performance.