Web Analytics & Insights Leader for E-commerce Growth

Ralph Lauren

New York (NY)

On-site

USD 70,000 - 100,000

Full time

14 days+

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Job summary

Ralph Lauren is seeking an Analyst of Web Analytics to support the US e-commerce business, driving conversion and optimizing the digital customer experience on RalphLauren.com. The role reports to the VP of Customer Experience & Insights and involves leveraging Adobe Analytics, creating dashboards, and coordinating with cross-functional teams.

Ideal candidates bring 2+ years in Adobe Analytics or Omniture, strong analytical abilities, and collaborative skills to partner with marketing, site

Qualifications

Exemplary analytical capabilities.
Demonstrated critical thinking and leadership skills.
Understanding of business financials, ROI, & profitability.
Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight.
Team-player; ability to work with all business divisions in a proactive manner and drive results.
Ability to provide and articulate Omniture tracking and implementation requirements.
Minimum of 2 year of Adobe Analytics/Omniture or CJA experience; DTM experience a plus.
2-3 years previous work experience, ideally within the eCommerce and/or Digital Marketing space.

Responsibilities

Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com website.
Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools.
Creating, maintaining & delivering various dashboards & reports for key stakeholders.
Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis.
Incorporating industry web analytics best practices and methodologies (e.g., testing and behavioral targeting).
Supporting the maintenance and development of the web analytics platforms.
Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team.
Supporting Digital Marketing and Site Merchandising teams and developing strong partnerships with cross-functional and inter-company peers